All of my clients, without a doubt, struggle with their messaging. They don’t get consistent leads and sales, and they don’t know what to do about it. This then has a knock-on effect on their confidence. And when you feel insecure, you become overwhelmed and frustration sets in. You start to doubt yourself and whether you will ever make any decent money in your business. BUT YOU WILL. You are fully capable of turning your passion into profit. But only if you go back to the drawing board, and work on your messaging.
Work on your messaging and lay the foundation
So, sure, you figure out your ideal client, your offer and create a clear message. How does that give you confidence?
I tell you why.
With a clear message, you know exactly what type of content to create. No more big sighs on a Monday, or posting pictures of morning coffees and pretty views; instead you will create catchy videos and posts that land that message. The full message, or parts of it. No more aimless drifting out at sea.
An elevator pitch that gives you wings
No matter what you post or publish; all of your content suddenly becomes cohesive. It is starting to make sense! Not just to you, but to your audience as well. Light bulb!
Ah! THAT’s what she is about. Your business becomes clear to the whole world. And THAT clarity will give you wings. No more scrambling for words to explain to someone what you do these days. You become so clear about your business that whoever hears you talk, will be able to pass on your message to someone else loud and clear.
A speaking gig? Sure, you know what to say. A networking event? Of course, you’d happily explain your business to the crowd. You’ve got your elevator pitch done.
It is all about how to put your passion into words, and making your words and imagery carry the magic. The message is powerful, and people know EXACTLY what to call you for.
Need a business coach for creatives?
So where do you start?
Your client and their problem
Start with defining exactly who it is you help. What is their bleeding neck problem, and why are you the one to solve it? Once you know this, pour it into a catchy couple of sentences. This will become your core message.
If you need some help with that, go and download my free workbook 3 STEPS TO CLIENTS, which will walk you through the exercises to get to this message.
Your strategy
Next, you look at your strategy. Where do you want to be in 12 months time? What do you want your life to look like? How much income do you want to generate? And what offers will get you that income?
Make a game plan. What will you be selling, to whom and why should people care. Where are your ideal clients hanging out, and how would you attract them?
With a crystal clear message, you should now be able to create and schedule a whole batch of social media content, blogs and automated emails to get this message out there and start sharing your offer.
This does not mean that income magically appears. But in time, the right strategy, and with consistency, your audience will grow. And once you have that captive audience, selling will become so much easier.
Still at a loss?
Book a free 15 minute call.
