I get people asking me sometimes: “Why do you give so much information away for free in your Facebook group, and in your blog posts?” It is true, I share a lot of knowledge and tips on how to market your business, and I don’t ask anything in return (well, a few likes are always welcome!). Why do I do this? Doesn’t that mean that nobody will buy from me, because they can get it for free? Sharing my expertise online for free, is something I do on purpose. I tell you why, and how you can use this too in building your audience.
How is your copy holding up? Did you give your written web content a lot of deep thought, or did you quickly put something in writing, just so it had a description on the site? What story are you telling to your site visitors? How are you trying to connect to them? You see, writtenContinue reading “How hot is your copy? Content writing tips for creative businesses”