Copywriting is something many find tricky. In fact, most people find it quite hard. If this is you, don’t feel ashamed, for you are not alone. Being an entrepreneur does not automatically make you a great writer too. But it is a skill that can become the golden tool in your marketing. Because, while you can have incredible business ideas, if you don’t know how to put them into words, and tap into the needs of your customers…your message gets lost in a jumble of sentences that completely miss their target. Here are three tips to improve your copy and captions for your business.
I started out this business in 2020, mainly serving artists and designers, because I worked in the creative industries for over 20 years, and that is what I knew best. But lately I started attracting more and more spiritually conscious business owners such as coaches and therapists, without specifically targeting them. What has happened? Why did my niche change?
It is super exciting to start your own business! It all starts with a seed, then it grows, and then, one day, you pick up the courage and jump: your own creative business is born. Maybe as a life coach, or a creative consultant, or a retreat organiser, or a designer… whatever it is, you feel passionate about it, and you want to make a difference in this world. You set up a website, start sharing your news on Facebook and Instagram…only soon to discover that things are not as easy as they seem. Where are those clients? Why are you not getting any leads?
I don’t need social media to get leads and clients. Huh? But what about Instagram, Nina? Facebook groups? Tik Tok? LinkedIn? Nope. All of my leads are currently coming from my website. I still have my social media, but I mainly use them as a shop window for what I do, and because I like creating content for my followers on there too. But my paying clients do not come from there. My highest paying clients find me through Google. So how does that happen? How do people find your website in an ocean of other websites? Read on!
Doesn’t that sound heavenly? Slow marketing? I know, marketing can be such a pain and necessary evil for many. You feel passionate about your business (idea), but the idea that you then have to start shouting to the world about it, fills you with dread. Why can’t people just magically find you and start buying? If only it was so simple. But it does not have to be complicated either. Today I want to talk to you about slow marketing, what this means, and how you can get good results and clients by doing marketing in a way that keeps you sane and not stressed out.
When we think of ‘ego’, we quickly think of being ‘egocentric’, big-headed, arrogant, and basically full of ourselves. But our ego is also the one who tells us we are not good enough, and that we’ll never succeed in what we’re doing. It both lifts us up, and puts us down. Our ego, in short, is a pest. It either feeds on Likes and pats on the back, only to then gallop ahead of us like a price horse thinking we are the best thing since sliced bread…or it chokes on judgement from others, only to then drown in self-pity. How can we deal with such a thing?
Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded souls who we can trust. How can you build more trust and create real connections?
What is your web copy like? Are you proud of it? Does it work hard for you and bring you clients? Or has it been on your list of things to do for a while, and are you feeling embarrassed to share your website with anyone? Writing web copy is not something that comes easy to everyone, mainly because we tend to overthink it, and get the tone of voice wrong. But also, because not everyone knows that there are a few simple tricks to create web copy that reads better and converts well. Today I am sharing something you could try to improve your own web copy.
“Stop lying to yourself, Nina!”, my coach told me on our weekly call. I was a bit taken aback by her comment, as it hit a nerve. I usually feel quite confident and in control, and I am not often critisised like that. But I knew exactly what she meant, and I deserved it. I was lying to myself, and I needed to start speaking my truth. What my coach was saying to me, was this:”Show me more of the real you, not the person who you think you should be.” And even though this was something I knew already, and in fact, is something I teach my own clients, I knew I was guilty of hiding myself behind a veneer of something I believed my audience wanted to hear and see. I always thought I was a pretty confident human being. What was
When you start Googling the term SEO, you’ll quickly find yourself lost in a long list of websites all telling you what to do, how to do this, the newest trends in the field of SEO, and why you should hire some expensive fancy agency to improve your website for you. I mean, who wants that headache, trawling through all that? Exactly. I just want to bust that myth right here: SEO is not rocket science. It means nothing else that making sure your website contains the right keywords and phrases so that potential clients find your business in the search engine when typing in their query. So how do you start?