Each July I get this feeling: why is it so quiet? Normally I get at least two strategy calls booked in each week from potential new clients, and a number of sign-ups each month for my 1-to-1 programmes, or Power sessions. I know from my clients that these lulls can cause a lot of stress and self-doubt. How can you coach yourself through this?
Look back on your life right now; how many things now make total sense, but were pretty unpleasant or worse when you found yourself in the middle of it? Do you now see they really had to happen in order for you to become who you are? At the time you probably thought the world was falling apart, and you were terribly unhappy. And then everything changed again. It’s called life, it is normal, and most of us feel this way once or multiple times in our lives. This is my story.
My journey as a singer (and songwriter) has a lot in common with my journey as an entrepreneur. I have always been confident on the surface, but inside I can be a bag of nerves. Still, over the years I have grown, learnt, developed, and have become a lot less worried about what other people think of me. After so many years, I know what my abilities are, and I know I can deliver. In this post I share some tips to perform like a boss.
I started out this business in 2020, mainly serving artists and designers, because I worked in the creative industries for over 20 years, and that is what I knew best. But lately I started attracting more and more spiritually conscious business owners such as coaches and therapists, without specifically targeting them. What has happened? Why did my niche change?
I am going to bust a myth today… Stop spending time building relationships with potential clients in the hope that they will buy from you. Becoming friends and being part of the same community does not in any way mean people will buy from you more easily. Clients do not come to you to be your friend, they need your help. In this blog post I shall explain what you should be focusing on instead.
As self-employed business owners, we often don’t take a full break over Summer, but those warmer, slightly more lazy months can be an ideal time for you to take stock and review your goals, improve your marketing, rewrite your copy, or do some blue-sky thinking. What else?
This week I had a number of new clients calling me for help, and all of them – without exception – struggle with this problem: they have too many ideas, and they don’t know where to start. They suffer from a ‘junk yard full of ideas in their head’, as I call it, and they have no idea which ones are the most valuable to focus on. Sounds familiar? You are not alone. This is what you can do about it.
This article is specifically aimed at (life, health, and creative) coaches, (holistic) therapists and other people who rely heavily on getting those first free calls booked in by potential clients. Most of you call them strategy calls, others call them discovery or clarity calls – they are the same thing. If you work as a coach or therapist, you may perhaps not always find it easy to get those first free calls booked in, especially if you are just starting out and haven’t built up that strong presence and reputation yet. How do you get more leads, and why are those call important?
Angela was an ex-PE teacher, a keen weight lifter, and brand new life coach when she reached out to me. She was looking for a business coach who would help her launch her new business and attract more clients. She already had been coaching a few clients, but her audience and niche was not clear. There are thousands of life coaches out there, so what was going to set her apart?
He had been working 12 hours a day plus weekends for a while now. Wearing all the hats. He once was an incredible designer, but his business had grown, and now all the admin was sucking the life blood out of him. He hated his business, had no time for himself, and wished he was free. His life was so full, and empty at the same time. He booked a Power Session with me. I threw him a life line.