Running a business is not easy. Whether you are offering online services and programmes, or you are a photographer or designer looking for clients, the competition is fierce, and it is not easy to constantly be seen by your ideal audience. Some days you wonder whether it is all worth it! I go through these wobbles too at times, like every self-employed person. I love my work, and I feel very driven to help other entrepreneurs succeed. But building a business takes time, practice and patience, and when you are a parent as well, life is full on. Today I am going to talk about the importance of doing the inner work.
What are core values anyway? Core values are the fundamental beliefs of a person or business. These guiding principles have an influence on how you live your life, how you behave in certain circumstances, and how you do business. Core values also help entrepreneurs to determine if they are on the right path and fulfilling their goals. Core values keep you straight. In this post I will explain a bit about the importance of knowing your values and how sharing those in your marketing can help you attract your ideal client.
How do I work with my clients on getting more clients for their business? All of my followers and clients are looking for help in growing their audience, making marketing easier for them – and, of course, earning more money doing what they love. As a coach, I support them with these goals. But what does this look like in real life?
It’s a curse and a blessing: social media. It is free, and it can be a powerful marketing tool, but boy, can it drain your time and energy. Crafting content, coming up with ideas, making sure your branding is good, making sure your message is out there, staying visible online. Connecting with your followers, growing your audience, replying, commenting, hashtagging. It can take up many hours. In fact, it can make us start hating it. What can you do to stay sane on social media, make it more joyful, and still get good results?
What would you call yourself? An entrepreneur or a small business owner? We often intersperse these two terms because most people don’t give it much thought and feel they are more or less the same thing. But more often than not, we feel the term ‘entrepreneur’ sounds too posh, too much, too pretentious. So we stick with ‘small business owner’. Feels safe, right? But there really is a difference, and creativity is at the core of it. I tell you why you should start calling yourself an entrepreneur from now on, and feel good about it.
I can safely say that now I am in my 40s I am a lot more confident than I was in my 20s. But I do remember some of the bosses I used to have, when I was a young girl. You probably all have examples of those types: authoritarian, snobbish, with terrible social skills, and just making you feel like shit. It’s funny how, when you least expect it, they can suddenly pop up again in your memory years later. Here’s a story that popped into my head last weekend, out of the blue.
Many of you will not have a marketing or business background. You will probably have worked a ‘normal’ office job for most of your working life, or maybe you were a teacher or otherwise employed. Most of you will have started your business as a side hustle before deciding to leave your job completely and becoming self-employed. The freedom that comes with entrepreneurship is amazing, but you will sometimes hit a block. That is normal. But going on yet another marketing course is not the answer. What is my advice?
So many clients and fellow entrepreneurs tell me how hard they find it to find their way around online tech. They may want to teach an online course, or a masterclass of some sort, but the idea of having to study platforms, payment systems and integration makes them run for the hills. Such a shame! So today, I am going to share my favourite tricks to launch a paid online programme, course or masterclass without giving yourself a headache.
I know I have been banging on about my 7-week programme From Overwhelmed to On the Ball, but I know that sometimes there is a need. I know that some of you are thinking about signing up, and are still sitting on the fence, for whatever reason. Perhaps because you don’t know what you’ll get out of it. Or whether it will be too much to digest. Or that you are not sure if the investment is worth it. I will give you five reasons why you should not book on my course.
Not long ago I thought that business coaches were for people who run, like, ‘proper’ businesses. Not like me. You know, little old me, who used to work from the spare bedroom, being a creative, and trying to make ends meet. Business coaches, I didn’t even have a clear idea of what they did. I imagined that they’d be talking about stuff like sales projections, the budgets of the company, the targets, whatever, blablabla. Not for me, anyway. But now I am a coach myself. And you know what? It’s not like that at all. I am just like you.