Why I give so much of my knowledge away for free

I get people asking me sometimes: “Why do you give so much information away for free in your Facebook group, and in your blog posts?” It is true, I share a lot of knowledge and tips on how to market your business, and I don’t ask anything in return (well, a few likes are always welcome!). Why do I do this? Doesn’t that mean that nobody will buy from me, because they can get it for free? Sharing my expertise online for free, is something I do on purpose. I tell you why, and how you can use this too in building your audience.

How and why your brand should feel like ‘you’

How and why should your brand feel like you? In today’s guest post, London-based designer Jane McGrath shares her expertise on branding, and how we can do this best for our small business. If you are a small business, or solopreneur – you have a huge advantage over large corporations. Your Uniqueness! You have the ability to connect with your audience on a personal level and engage with them in a way huge companies can’t.

How to write a clear marketing message (watch my Masterclass on video)

How clear is your offer? What are you telling your clients? How do you describe what you do in only a few sentences? I will teach you which ingredients to include to write a clear and targeted message, which you can use in all of your marketing, so you attract the right people. In this 30-minute mini Masterclass for creative entrepreneurs, you will learn about the main ingredients to remember when writing down your offer.

Five tips on how to increase your profits as a creative business

Money is dirty…and artists are poor Creatives and money…artists and money…they make such an odd couple, don’t they? We all claim to run a creative business, but I bet you most of us have (or had) big money blocks to overcome, in order to start earning a good income from doing what we love. WhyContinue reading “Five tips on how to increase your profits as a creative business”

Your guide to marketing your art without being pushy

Explaining to someone why they should buy your art… the horrible feeling you may come across as “salesy”, pushy, or desperate. Do you recognise that? Unfortunately, your work doesn’t speak for itself. You need to learn how to explain your work and connect it to your audience in order to make the sales you want.

How to use Pinterest to drive traffic to your Etsy shop

Are you an Etsy seller? Then you know how hard it can be to be visible on this huge platform. Most Etsy sellers also use social media to drive traffic to their store, with Instagram being one of the most popular platforms for promoting. But did you know Pinterest is a very powerful tool to share your products and get people to buy? Here’s how.

How to look good on a Zoom call! Five tricks to impress your audience.

Until recently, we were happily working from home in our pyjamas or yoga pants, but video calling has become a daily routine. Zoom calls, Google meet, Facetime and Whatsapp calls. They have become indispensable since 2020. But how do you look great on a call? What should you wear? How do I set up that laptop? And what do you do with the background? Here are five tricks you can start applying to smash your next video call.

Coaching for creative professionals, how does it work?

Coaching for creative professionals, how does this work? You may be a self-taught artist or creative entrepreneur, or perhaps you graduated with a Masters in Arts from art school in the past. But you would describe yourself as a creative professional, that’s what you do, that’s what you love. The issue is, with many of you, that during your professional training, the marketing part is often forgotten, or at least not given enough attention. This is why I decided to offer help as a creative business coach, to fill that gap.

Authentic marketing, what does it mean?

It’s a bit of a buzz word, nowadays, isn’t it? Authentic marketing. But what does it actually mean? What is the definition of authentic marketing? And how does it apply to your own creative little business? In this blog post I will tell you a bit more about what this type of marketing means and how you can implement some aspects in the way you promote yourself online.

Three tips to sell your artworks locally

You are a painter, a printmaker or a ceramicist. Or any other artist or maker, looking to sell artworks locally. Because marketing yourself online, or even selling on Etsy, is one thing, shipping large paintings is costly, and not without the risk of damage. So you would really like to explore the possibility of selling more of your work to the locals. How to you do this? Where do you start?