What are core values anyway? Core values are the fundamental beliefs of a person or business. These guiding principles have an influence on how you live your life, how you behave in certain circumstances, and how you do business. Core values also help entrepreneurs to determine if they are on the right path and fulfilling their goals. Core values keep you straight. In this post I will explain a bit about the importance of knowing your values and how sharing those in your marketing can help you attract your ideal client.
How do I work with my clients on getting more clients for their business? All of my followers and clients are looking for help in growing their audience, making marketing easier for them – and, of course, earning more money doing what they love. As a coach, I support them with these goals. But what does this look like in real life?
It’s a curse and a blessing: social media. It is free, and it can be a powerful marketing tool, but boy, can it drain your time and energy. Crafting content, coming up with ideas, making sure your branding is good, making sure your message is out there, staying visible online. Connecting with your followers, growing your audience, replying, commenting, hashtagging. It can take up many hours. In fact, it can make us start hating it. What can you do to stay sane on social media, make it more joyful, and still get good results?
So many clients and fellow entrepreneurs tell me how hard they find it to find their way around online tech. They may want to teach an online course, or a masterclass of some sort, but the idea of having to study platforms, payment systems and integration makes them run for the hills. Such a shame! So today, I am going to share my favourite tricks to launch a paid online programme, course or masterclass without giving yourself a headache.
I never meant to be a marketing expert. I studied Art History, for goodness’ sake. Anything corporate or sales-y made me run a mile. It’s just not me. I loved, and still love, arts and culture. The creative industries. I always worked in this sector, and that is where I belong. I was born with a pencil in my hand, picked up a guitar on the way, and always have a head full of ideas. I am an artist at heart, really. So how on earth did I end up being a marketing expert?
Do you ever feel like you want to throw your computer out of the window because you’ve had enough of posting content on your social media? So many creative entrepreneurs feel like they are wasting so much energy at promoting themselves online, but without any real results. It is such a familiar story. Stop beating yourself up, or feeling guilty about it. Marketing is a skill, and it doesn’t have to give you a headache. In fact, it can even be fun! I’ll tell you why.
I moved to Valencia, Spain in 2018 with no job lined up. I had left a lovely role back in Scotland, as marketing manager for a multi-arts centre, and I was hoping to somehow find something similar in my new home town. Little did I know, that apart from having to be fluent in Spanish (and Valencian, often the spoken language in the public and cultural sector), you need to know people. I had neither of those benefits, so I had to think of an alternative. How was I going to earn an income?
How and why should your brand feel like you? In today’s guest post, London-based designer Jane McGrath shares her expertise on branding, and how we can do this best for our small business. If you are a small business, or solopreneur – you have a huge advantage over large corporations. Your Uniqueness! You have the ability to connect with your audience on a personal level and engage with them in a way huge companies can’t.
How clear is your offer? What are you telling your clients? How do you describe what you do in only a few sentences? I will teach you which ingredients to include to write a clear and targeted message, which you can use in all of your marketing, so you attract the right people. In this 30-minute mini Masterclass for creative entrepreneurs, you will learn about the main ingredients to remember when writing down your offer.
Explaining to someone why they should buy your art… the horrible feeling you may come across as “salesy”, pushy, or desperate. Do you recognise that? Unfortunately, your work doesn’t speak for itself. You need to learn how to explain your work and connect it to your audience in order to make the sales you want.