People are maxed out on information. Cut the BS and start building trust.

Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded souls who we can trust. How can you build more trust and create real connections?

Why most web copy does not convert and what you can do about it

What is your web copy like? Are you proud of it? Does it work hard for you and bring you clients? Or has it been on your list of things to do for a while, and are you feeling embarrassed to share your website with anyone? Writing web copy is not something that comes easy to everyone, mainly because we tend to overthink it, and get the tone of voice wrong. But also, because not everyone knows that there are a few simple tricks to create web copy that reads better and converts well. Today I am sharing something you could try to improve your own web copy.

You’re a fraud! No, you’re a fraud! Fighting the impostor syndrome

I know nothing. What do I have to offer? I am not as good as any of the others. Look at them, and how well they are doing, I see their posts constantly. Not like me, struggling to make it all work. Here I am, staring out of the window of my office again, a deep sigh. Not knowing what to do next, even though I have jobs to finish. Am I even cut out for this running-your-own-business stuff? Maybe I should get a job. I’ll probably fail at this anyway, so I may as well. They’ll find out soon enough that I’m no good at this, and I don’t actually know what I’m doing. I’m a fraud, really. Does this sound familiar?

Solo entrepreneurs are not companies. Stop over-complicating things

As a business coach I work with creative entrepreneurs and small businesses, to help them get more clients. Most of them have one thing in common: fear. Fear of becoming visible through marketing and getting judged for it, fear of starting, fear of failing – but also fear of tech and being a business in itself. They over-complicate things in their head, start feeling overwhelmed, and then they freeze. They think they need to have it all 100% sorted, or else they can’t call themselves a business. They look at peers and competitors, and believe that everyone else has it all well organised and they are in a mess. So they procrastinate, panic, or even give up. Is that you? Today I am telling you to chill out, and listen. It ain’t that hard, really.

The odd one out. How not belonging can liberate you as a business owner

When everyone goes left, I go right. I don’t follow the masses, never have done. If people tell me that something has to be done in a certain way, I question it. When people put restrictions on me, I rebel. Freedom is my everything, and my creative mind leads the way. I choose uniqueness over acceptable. I don’t follow trends, I have never been a groupie, I do not idolise anyone. Most people want to fit in with what is socially acceptable, are afraid to stand out and be ridiculed. I am very comfortable with being unusual. I have never given it much thought until now, as it is not something I daily study. It is who I am. But I do know that there are more beautiful, weird and unique people amongst my readers and followers, who may need some encouragement to ‘come out’ and feel supported in their weirdness. Today I give you full permission to flaunt it.

How do you create content that gets engagement AND sales?

This is the holy grail, peeps. This is a question I get asks ALL the time. “Nina, I am starting to hate my Facebook group/Instagram account/etc, because I hardly get any engagement and nobody buys from me.” I know, it sometimes feels like pulling teeth, doesn’t it? Hellooooo! Anybody out there? Constantly changing algorithms don’t help. But we cannot always blame the algorithms. There actually is a formula for creating content that will get you results. Not overnight, but using this ‘recipe’, you will see a change in your audience’s behaviour. Let me show you how.

What is the ROI after working with me? Why spend money on a business coach?

Yes, I get it. Spending a few grand on a business coach is not something you do everyday. Most likely, it’s something you’ve never done, or even thought of doing. Because, how do you know what you will get in return? What results will you get after working with a coach for 90 days, or even 6 months? Is it all worth it? Although I can tell you now that no investment is ever a guarantee that you will win the lottery (or double your income), I will explain a little in this post about the ROI, or Return on Investment, my clients have told me they got from working with me.

Why sharing your core values will attract your ideal client

What are core values anyway? Core values are the fundamental beliefs of a person or business. These guiding principles have an influence on how you live your life, how you behave in certain circumstances, and how you do business. Core values also help entrepreneurs to determine if they are on the right path and fulfilling their goals. Core values keep you straight. In this post I will explain a bit about the importance of knowing your values and how sharing those in your marketing can help you attract your ideal client.

How I can help you get more clients for your business

How do I work with my clients on getting more clients for their business? All of my followers and clients are looking for help in growing their audience, making marketing easier for them – and, of course, earning more money doing what they love. As a coach, I support them with these goals. But what does this look like in real life?

5 tips for staying sane when using Social Media for your business

It’s a curse and a blessing: social media. It is free, and it can be a powerful marketing tool, but boy, can it drain your time and energy. Crafting content, coming up with ideas, making sure your branding is good, making sure your message is out there, staying visible online. Connecting with your followers, growing your audience, replying, commenting, hashtagging. It can take up many hours. In fact, it can make us start hating it. What can you do to stay sane on social media, make it more joyful, and still get good results?