Copywriting is something many find tricky. In fact, most people find it quite hard. If this is you, don’t feel ashamed, for you are not alone. Being an entrepreneur does not automatically make you a great writer too. But it is a skill that can become the golden tool in your marketing. Because, while you can have incredible business ideas, if you don’t know how to put them into words, and tap into the needs of your customers…your message gets lost in a jumble of sentences that completely miss their target. Here are three tips to improve your copy and captions for your business.
Many new entrepreneurs who launch their business, quickly realise that there is a lot more to marketing their business than posting on social media. They randomly shoot from the hip, and offer their services to every man and his dog, without having a strategy. And maybe they need a business coach to guide them in the right direction. But maybe, if time is short, and skills are limited, what they need is a creative marketing consultant. I can be both.
I posted on Instagram last week, which I do almost daily. But this time, I had a crazy amount of likes and a long string of comments. I was a little surprised, to say the least. Why this post? What was so special about it that it resonated with so many followers?
You started your own business. You have earned some money with it. You want to get more clients. You know you have to put yourself ‘out there’. But that means being seen. By everyone. Family, friends, ex-colleagues…people on LinkedIn. “You are on social media a lot. You post too much”, they say. How do you handle this in the best possible way?
I am going to bust a myth today… Stop spending time building relationships with potential clients in the hope that they will buy from you. Becoming friends and being part of the same community does not in any way mean people will buy from you more easily. Clients do not come to you to be your friend, they need your help. In this blog post I shall explain what you should be focusing on instead.
As self-employed business owners, we often don’t take a full break over Summer, but those warmer, slightly more lazy months can be an ideal time for you to take stock and review your goals, improve your marketing, rewrite your copy, or do some blue-sky thinking. What else?
This article is specifically aimed at (life, health, and creative) coaches, (holistic) therapists and other people who rely heavily on getting those first free calls booked in by potential clients. Most of you call them strategy calls, others call them discovery or clarity calls – they are the same thing. If you work as a coach or therapist, you may perhaps not always find it easy to get those first free calls booked in, especially if you are just starting out and haven’t built up that strong presence and reputation yet. How do you get more leads, and why are those call important?
It is super exciting to start your own business! It all starts with a seed, then it grows, and then, one day, you pick up the courage and jump: your own creative business is born. Maybe as a life coach, or a creative consultant, or a retreat organiser, or a designer… whatever it is, you feel passionate about it, and you want to make a difference in this world. You set up a website, start sharing your news on Facebook and Instagram…only soon to discover that things are not as easy as they seem. Where are those clients? Why are you not getting any leads?
I don’t need social media to get leads and clients. Huh? But what about Instagram, Nina? Facebook groups? Tik Tok? LinkedIn? Nope. All of my leads are currently coming from my website. I still have my social media, but I mainly use them as a shop window for what I do, and because I like creating content for my followers on there too. But my paying clients do not come from there. My highest paying clients find me through Google. So how does that happen? How do people find your website in an ocean of other websites? Read on!
Doesn’t that sound heavenly? Slow marketing? I know, marketing can be such a pain and necessary evil for many. You feel passionate about your business (idea), but the idea that you then have to start shouting to the world about it, fills you with dread. Why can’t people just magically find you and start buying? If only it was so simple. But it does not have to be complicated either. Today I want to talk to you about slow marketing, what this means, and how you can get good results and clients by doing marketing in a way that keeps you sane and not stressed out.