As self-employed business owners, we often don’t take a full break over Summer, but those warmer, slightly more lazy months can be an ideal time for you to take stock and review your goals, improve your marketing, rewrite your copy, or do some blue-sky thinking. What else?
This article is specifically aimed at (life, health, and creative) coaches, (holistic) therapists and other people who rely heavily on getting those first free calls booked in by potential clients. Most of you call them strategy calls, others call them discovery or clarity calls – they are the same thing. If you work as a coach or therapist, you may perhaps not always find it easy to get those first free calls booked in, especially if you are just starting out and haven’t built up that strong presence and reputation yet. How do you get more leads, and why are those call important?
It is super exciting to start your own business! It all starts with a seed, then it grows, and then, one day, you pick up the courage and jump: your own creative business is born. Maybe as a life coach, or a creative consultant, or a retreat organiser, or a designer… whatever it is, you feel passionate about it, and you want to make a difference in this world. You set up a website, start sharing your news on Facebook and Instagram…only soon to discover that things are not as easy as they seem. Where are those clients? Why are you not getting any leads?
I don’t need social media to get leads and clients. Huh? But what about Instagram, Nina? Facebook groups? Tik Tok? LinkedIn? Nope. All of my leads are currently coming from my website. I still have my social media, but I mainly use them as a shop window for what I do, and because I like creating content for my followers on there too. But my paying clients do not come from there. My highest paying clients find me through Google. So how does that happen? How do people find your website in an ocean of other websites? Read on!
Doesn’t that sound heavenly? Slow marketing? I know, marketing can be such a pain and necessary evil for many. You feel passionate about your business (idea), but the idea that you then have to start shouting to the world about it, fills you with dread. Why can’t people just magically find you and start buying? If only it was so simple. But it does not have to be complicated either. Today I want to talk to you about slow marketing, what this means, and how you can get good results and clients by doing marketing in a way that keeps you sane and not stressed out.
When we think of ‘ego’, we quickly think of being ‘egocentric’, big-headed, arrogant, and basically full of ourselves. But our ego is also the one who tells us we are not good enough, and that we’ll never succeed in what we’re doing. It both lifts us up, and puts us down. Our ego, in short, is a pest. It either feeds on Likes and pats on the back, only to then gallop ahead of us like a price horse thinking we are the best thing since sliced bread…or it chokes on judgement from others, only to then drown in self-pity. How can we deal with such a thing?
This week we had our monthly group coaching call on Zoom with an interesting, very international bunch of female entrepreneurs of no less than five nationalities. I am attracting an adventurous global crowd, and I love it! One of the excellent questions asked was by a woman, originally from Kenya, who recently launched a contemporary clothing brand to promote Africa as a modern continent. How do you best focus your attention when building your business? She wanted to know, as she had lost her mojo lately and didn’t get the results she wanted. As her question is one that many others could have asked, I wanted to share it with you today.
How long have you been putting it off, now, my friend? You know what I’m talking about; launching that programme, starting that business, contacting that big client, making the next move, scaling up. I know, you want to feel ‘ready’. You’ll do it when you’ve got your stuff sorted. When you’ve finished that extra training. When you have a bit more experience. When it gets a bit quieter. Not now, anyway. Now’s not the time. You know what I think? It’s not that you feel that you are not ready, but that you feel that other people think that you are not ready, and you’re going to make a fool of yourself. What do you say…Am I perhaps a little bit right?
Do you know that feeling, when you have a meeting with a potential new client, and you get all flustered and nervous? You really want this client, you need the income, and you’ve just GOT to make that sale. The meeting starts, and you find yourself doing all the talking. Lots of words, trying to convince this person. Explaining all the features, the extras, the benefits. You hear yourself getting a bit desperate. Why are they not saying anything back? So you keep talking. Then you name the price. There is a silence. Uh-oh. Do they think it’s too much? So you tell them you can probably give them a discount. They say they want to have a think. All hope vanishes. You guess that’s a no, then.
Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded souls who we can trust. How can you build more trust and create real connections?