I moved to Valencia, Spain in 2018 with no job lined up. I had left a lovely role back in Scotland, as marketing manager for a multi-arts centre, and I was hoping to somehow find something similar in my new home town. Little did I know, that apart from having to be fluent in Spanish (and Valencian, often the spoken language in the public and cultural sector), you need to know people. I had neither of those benefits, so I had to think of an alternative. How was I going to earn an income?
How and why should your brand feel like you? In today’s guest post, London-based designer Jane McGrath shares her expertise on branding, and how we can do this best for our small business. If you are a small business, or solopreneur – you have a huge advantage over large corporations. Your Uniqueness! You have the ability to connect with your audience on a personal level and engage with them in a way huge companies can’t.
How clear is your offer? What are you telling your clients? How do you describe what you do in only a few sentences? I will teach you which ingredients to include to write a clear and targeted message, which you can use in all of your marketing, so you attract the right people. In this 30-minute mini Masterclass for creative entrepreneurs, you will learn about the main ingredients to remember when writing down your offer.
Explaining to someone why they should buy your art… the horrible feeling you may come across as “salesy”, pushy, or desperate. Do you recognise that? Unfortunately, your work doesn’t speak for itself. You need to learn how to explain your work and connect it to your audience in order to make the sales you want.
It’s a bit of a buzz word, nowadays, isn’t it? Authentic marketing. But what does it actually mean? What is the definition of authentic marketing? And how does it apply to your own creative little business? In this blog post I will tell you a bit more about what this type of marketing means and how you can implement some aspects in the way you promote yourself online.
You are a painter, a printmaker or a ceramicist. Or any other artist or maker, looking to sell artworks locally. Because marketing yourself online, or even selling on Etsy, is one thing, shipping large paintings is costly, and not without the risk of damage. So you would really like to explore the possibility of selling more of your work to the locals. How to you do this? Where do you start?
Social media can be fun and many creatives are very good at it. For others, it causes a right headache. What on earth should you post about now? And is anyone actually interested in what you are posting? Today I will share a few tricks on how to plan social media posts for artists – or in fact, any small, creative business. Plus, I have a little gift for you.
Most people who have a creative business are finding marketing hard. So unless you are already a complete wizard at Instagram and have built up an army of followers, you are probably feeling slightly overwhelmed. You are not alone. The problem is, in most cases, artists, makers and designers are focusing too much about how to promote their product. But instead, why not focus on the client? Here are five top tips.