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What’s your story?

Learn how to promote your creative business through authentic marketing and storytelling

Creatives and marketing. They make a funny couple.
Always at loggerheads, not quite accepting the fact that they need each other. Or, actually it’s just too overwhelming. Procrastination, anyone?

Promoting yourself online…you do it, kind of, but it is giving you a headache.
All those different platforms, the pressure to post every day, it’s non-stop. How do you know what works? Where should you be, what should you do to get a sale and a steady income?

At the end of the day, you need to make a living, and you need clients. We don’t all end up winning the Turner Prize and live happily ever after. That is why I want to teach you that you don’t have to sell your soul to the devil or feel all sleazy, trying to constantly push your work or services, and hope for the best. You can just be yourself, and stay close to your values. But you do have to become visible, know who your ideal client is and have a clear message.

Running a creative business is about being authentic, being yourself, and your unique, inspiring story will be your best marketing tool. But you got to share it!

I coach creative entrepreneurs on how to select the best platforms for marketing their business, so they attract a steady stream of clients who are willing to pay their prices.

Stop feeling paralysed! You are in the right place.


How can I help you?

Join the creative community

marketing help for artists

For free support, banter, solidarity and great tricks to grow your creative business, join the private community on Facebook. Lives, mini marketing lessons, useful articles and a safe space for all your business-related questions.

Join my tribe in Nina’s Creative Business Bootcamp .


FREE Lazy Social Media Planner

Keeping social media accounts alive, it feels like a full-time job sometimes, doesn’t it? Not that you haven’t got anything else to do! With this FREE planner I am giving you daily prompts, for engaging posts. Get more visible online in just a week!

Get the free planner here.

My services

I offer different professional services to help you take your creative business to the next level. Get clarity and quick wins in my Power Hour coaching call, have my eyes on your marketing in my Marketing Audit, or go all VIP and book the luxury of me writing all your content for you, so you don’t have to.

Find out more about my services


Meet Nina, your Creative Business Coach

Nina is a creative, go-getting adventurer with a strong desire to leave the world a little more beautiful than she found it.

Nina worked in the creative industries for twenty years, as marketing manager and audience development consultant. Known for her clear and jargon-free writing, and positive, pro-active attitude, she taught many entrepreneurs how to tell their authentic story and attract their ideal client. Read Nina’s Story


The Creative Business – Podcast

Blog articles

starting a business in spain

Why I give so much of my knowledge away for free

I get people asking me sometimes: “Why do you give so much information away for free in your Facebook group, and in your blog posts?” It is true, I share a lot of knowledge and tips on how to market your business, and I don’t ask anything in return (well, a few likes are always welcome!). Why do I do this? Doesn’t that mean that nobody will buy from me, because they can get it for free? Sharing my expertise online for free, is something I do on purpose. I tell you why, and how you can use this too in building your audience.

how to start a business in spain

Starting a business in Spain, where do you start?

I moved to Valencia, Spain in 2018 with no job lined up. I had left a lovely role back in Scotland, as marketing manager for a multi-arts centre, and I was hoping to somehow find something similar in my new home town. Little did I know, that apart from having to be fluent in Spanish (and Valencian, often the spoken language in the public and cultural sector), you need to know people. I had neither of those benefits, so I had to think of an alternative. How was I going to earn an income?

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Are you ready to take the next leap?

All right reserved 2020 | The Creative Business Coach. | Nina Eggens | Unit 53414, PO Box 6945, London, W1A 6US