You may have jumped into the deep end recently and started your own creative business. Or perhaps you’ve been running it for a while now. Whatever stage you’re at, one thing is certain:you’ve not quite got the hang of the whole marketing your business thing. And it is bugging you! You know you need to give it some more attention, and you really need a strategy, but where on earth do you start? And what works well for your small creative business? In October you can join my 8-week joyful marketing course.
I am going to bust a myth today… Stop spending time building relationships with potential clients in the hope that they will buy from you. Becoming friends and being part of the same community does not in any way mean people will buy from you more easily. Clients do not come to you to be your friend, they need your help. In this blog post I shall explain what you should be focusing on instead.
It is super exciting to start your own business! It all starts with a seed, then it grows, and then, one day, you pick up the courage and jump: your own creative business is born. Maybe as a life coach, or a creative consultant, or a retreat organiser, or a designer… whatever it is, you feel passionate about it, and you want to make a difference in this world. You set up a website, start sharing your news on Facebook and Instagram…only soon to discover that things are not as easy as they seem. Where are those clients? Why are you not getting any leads?
I don’t need social media to get leads and clients. Huh? But what about Instagram, Nina? Facebook groups? Tik Tok? LinkedIn? Nope. All of my leads are currently coming from my website. I still have my social media, but I mainly use them as a shop window for what I do, and because I like creating content for my followers on there too. But my paying clients do not come from there. My highest paying clients find me through Google. So how does that happen? How do people find your website in an ocean of other websites? Read on!
Doesn’t that sound heavenly? Slow marketing? I know, marketing can be such a pain and necessary evil for many. You feel passionate about your business (idea), but the idea that you then have to start shouting to the world about it, fills you with dread. Why can’t people just magically find you and start buying? If only it was so simple. But it does not have to be complicated either. Today I want to talk to you about slow marketing, what this means, and how you can get good results and clients by doing marketing in a way that keeps you sane and not stressed out.
This week we had our monthly group coaching call on Zoom with an interesting, very international bunch of female entrepreneurs of no less than five nationalities. I am attracting an adventurous global crowd, and I love it! One of the excellent questions asked was by a woman, originally from Kenya, who recently launched a contemporary clothing brand to promote Africa as a modern continent. How do you best focus your attention when building your business? She wanted to know, as she had lost her mojo lately and didn’t get the results she wanted. As her question is one that many others could have asked, I wanted to share it with you today.
Imagine opening a physical shop in your local town. You get the keys to the space, you are dead excited. But there is nothing in it. What do you need? Shelving, display units, and a counter, if you are running a retail business. Kitchen facilities and furniture, if it’s a cafe. And you need to decorate it of course. Bits and pieces, artwork on the wall, paint, wallpaper, maybe some bespoke joinery. And someone to fix the lighting. Add it all up, how much would you need to invest before the grand opening day? Thousands, probably even tens of thousands, if you include everything. Now, be honest… how much did you spend on starting up your online business?
When you start Googling the term SEO, you’ll quickly find yourself lost in a long list of websites all telling you what to do, how to do this, the newest trends in the field of SEO, and why you should hire some expensive fancy agency to improve your website for you. I mean, who wants that headache, trawling through all that? Exactly. I just want to bust that myth right here: SEO is not rocket science. It means nothing else that making sure your website contains the right keywords and phrases so that potential clients find your business in the search engine when typing in their query. So how do you start?
This is the holy grail, peeps. This is a question I get asks ALL the time. “Nina, I am starting to hate my Facebook group/Instagram account/etc, because I hardly get any engagement and nobody buys from me.” I know, it sometimes feels like pulling teeth, doesn’t it? Hellooooo! Anybody out there? Constantly changing algorithms don’t help. But we cannot always blame the algorithms. There actually is a formula for creating content that will get you results. Not overnight, but using this ‘recipe’, you will see a change in your audience’s behaviour. Let me show you how.
How do I work with my clients on getting more clients for their business? All of my followers and clients are looking for help in growing their audience, making marketing easier for them – and, of course, earning more money doing what they love. As a coach, I support them with these goals. But what does this look like in real life?