Marketing without social media, can you do it?

I don’t need social media to get leads and clients. Huh? But what about Instagram, Nina? Facebook groups? Tik Tok? LinkedIn? Nope. All of my leads are currently coming from my website. I still have my social media, but I mainly use them as a shop window for what I do, and because I like creating content for my followers on there too. But my paying clients do not come from there. My highest paying clients find me through Google. So how does that happen? How do people find your website in an ocean of other websites? Read on!

What is slow marketing, and how do you start?

Doesn’t that sound heavenly? Slow marketing? I know, marketing can be such a pain and necessary evil for many. You feel passionate about your business (idea), but the idea that you then have to start shouting to the world about it, fills you with dread. Why can’t people just magically find you and start buying? If only it was so simple. But it does not have to be complicated either. Today I want to talk to you about slow marketing, what this means, and how you can get good results and clients by doing marketing in a way that keeps you sane and not stressed out.

How the ego is holding you back from building a heart-felt business

When we think of ‘ego’, we quickly think of being ‘egocentric’, big-headed, arrogant, and basically full of ourselves. But our ego is also the one who tells us we are not good enough, and that we’ll never succeed in what we’re doing. It both lifts us up, and puts us down. Our ego, in short, is a pest. It either feeds on Likes and pats on the back, only to then gallop ahead of us like a price horse thinking we are the best thing since sliced bread…or it chokes on judgement from others, only to then drown in self-pity. How can we deal with such a thing?

Why niching down is better than serving a wide audience

This week we had our monthly group coaching call on Zoom with an interesting, very international bunch of female entrepreneurs of no less than five nationalities. I am attracting an adventurous global crowd, and I love it! One of the excellent questions asked was by a woman, originally from Kenya, who recently launched a contemporary clothing brand to promote Africa as a modern continent. How do you best focus your attention when building your business? She wanted to know, as she had lost her mojo lately and didn’t get the results she wanted. As her question is one that many others could have asked, I wanted to share it with you today.

How to run a successful small business

How long have you been putting it off, now, my friend? You know what I’m talking about; launching that programme, starting that business, contacting that big client, making the next move, scaling up. I know, you want to feel ‘ready’. You’ll do it when you’ve got your stuff sorted. When you’ve finished that extra training. When you have a bit more experience. When it gets a bit quieter. Not now, anyway. Now’s not the time. You know what I think? It’s not that you feel that you are not ready, but that you feel that other people think that you are not ready, and you’re going to make a fool of yourself. What do you say…Am I perhaps a little bit right?

What is detachment and how can it help you get more clients

Do you know that feeling, when you have a meeting with a potential new client, and you get all flustered and nervous? You really want this client, you need the income, and you’ve just GOT to make that sale. The meeting starts, and you find yourself doing all the talking. Lots of words, trying to convince this person. Explaining all the features, the extras, the benefits. You hear yourself getting a bit desperate. Why are they not saying anything back? So you keep talking. Then you name the price. There is a silence. Uh-oh. Do they think it’s too much? So you tell them you can probably give them a discount. They say they want to have a think. All hope vanishes. You guess that’s a no, then.

People are maxed out on information. Cut the BS and start building trust.

Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded souls who we can trust. How can you build more trust and create real connections?

Why most web copy does not convert and what you can do about it

What is your web copy like? Are you proud of it? Does it work hard for you and bring you clients? Or has it been on your list of things to do for a while, and are you feeling embarrassed to share your website with anyone? Writing web copy is not something that comes easy to everyone, mainly because we tend to overthink it, and get the tone of voice wrong. But also, because not everyone knows that there are a few simple tricks to create web copy that reads better and converts well. Today I am sharing something you could try to improve your own web copy.

You’re a fraud! No, you’re a fraud! Fighting the impostor syndrome

I know nothing. What do I have to offer? I am not as good as any of the others. Look at them, and how well they are doing, I see their posts constantly. Not like me, struggling to make it all work. Here I am, staring out of the window of my office again, a deep sigh. Not knowing what to do next, even though I have jobs to finish. Am I even cut out for this running-your-own-business stuff? Maybe I should get a job. I’ll probably fail at this anyway, so I may as well. They’ll find out soon enough that I’m no good at this, and I don’t actually know what I’m doing. I’m a fraud, really. Does this sound familiar?

Solo entrepreneurs are not companies. Stop over-complicating things

As a business coach I work with creative entrepreneurs and small businesses, to help them get more clients. Most of them have one thing in common: fear. Fear of becoming visible through marketing and getting judged for it, fear of starting, fear of failing – but also fear of tech and being a business in itself. They over-complicate things in their head, start feeling overwhelmed, and then they freeze. They think they need to have it all 100% sorted, or else they can’t call themselves a business. They look at peers and competitors, and believe that everyone else has it all well organised and they are in a mess. So they procrastinate, panic, or even give up. Is that you? Today I am telling you to chill out, and listen. It ain’t that hard, really.