Because you want more clients, right?
How do I work with my clients on getting more clients for their business? I work with creative and soulful entrepreneurs people such as photographers, designers, makers, teachers, life coaches, yogis, therapists and other small business owners. Mainly service-based, some product-based, and mostly in the first few years of their business. All of my followers and clients are looking for help in growing their audience, making marketing easier for them – and, of course, earning more money doing what they love. As a coach, I support them with these goals. But what does this look like in real life?
What is holding you back right now?
Most times, we start our collaboration by talking about the client’s business (idea), and where they are at right now. Then we look at short and long-term goals, and where they want to take their business. By talking we will discover the biggest issues that are obstacles in moving forward, which are sometimes to do with mindset, most times with clarity around their niche, offer and target audience.
But many times the clients feel lost and needs actual marketing skills. Because, be honest, starting your own small business does not automatically make you an expert in social media, email marketing and attracting your ideal client. Right?
My coaching sessions can be very hands-on and practical
Here’s an example of a real-life client I am working with.
This week I worked with one of my 1-to-1 clients, a new life coach, on planning her first launch of a 6-week group programme. How do you launch a group programme? Where do you start?
How do you get people to sign up?
So we looked at her target audience, decided on time scales and pricing, chose actions to be taken (like organising a free challenge), and explored how to actually get people to sign up. I then shared my screen with her and walked her through some tech.
I showed her how to create an email list, how to make a sales page with a sign-up button, told her how to link to a payment system, and how to set up automated messages.
We did a lot in 90 minutes! Next week we will plan content to create a buzz within her audience, after that we may look at the best ways to deliver the programme.
A tailored approach, because each client is different
So, investing in a coach can very much look like that: personalised training sessions, as well as looking at long-term business goals and mindset issues. And it can be so helpful to have someone to discuss ideas with. Most of us work on our own, and although as creatives we often have ideas coming out of our ears, we are not always sure if they would actually work.
Having a buddy to talk to can be just the thing you need. And with weekly coaching calls, you are much more likely to implement your ideas and learnings.
Practical examples of things I can you help with as a coach:
- Carving out your niche and offer
- Defining who your audience is
- Finding your unique voice and marketing message
- Preparing for a launch
- Creating a marketing strategy
- Bringing more joy into your social media
- Creating better content that converts
- How to start a blog
- Brainstorming passive income ideas
- How to increase your email opening rate
- Creating a lead magnet in Canva, building a funnel and email nurturing sequence.
- Or all of those!
Sometimes a one-off Power Hour is all that is needed to kick-start someone’s motivation and help them on their way. Other times working with me for 3 or 6 months on short and long-term business goals will get real results and gives clients a wonderful, lasting transformation.
At the end of the day, you’ll still have to put in the work yourself, but having that weekly session with a coach to work on your business can speed things up a lot and help you to take action. You will earn back the initial investment much quicker than you’d expect. And more. Something to think about!
You can book a FREE 30-minute call with me to tell me what you are struggling with, so we can chat about the options that suit you and your budget. I will never push anything on you, or talk you into things you don’t need. But I am here to help and would love to support you and help you grow your business.
I hope this gave you some food for thought! Remember to celebrate your wins this week, and give yourself a pat on the back. You are doing amazing.