How to plan social media posts for small businesses

Social media can be fun and many creatives are very good at it. For others, it causes a right headache. What on earth should you post about now? And is anyone actually interested in what you are posting? Not only should you post daily, but now you also have to get to grips with video, Lives, Reels and stories. Today I will share a few tricks on how to plan social media posts for artists – or in fact, any small, creative business. Plus, I have a little gift for you.

Why should you post on social media anyway?

There are a number of reasons, and it’s not all about ego. It is actually way more important to focus on your followers than on yourself. These are the basic reasons why you should use social media for your creative business:

To connect.

To learn more about your audience.

To start a conversation.

To get leads.

To drive traffic.

social media marketing for artists

Engage and build trust with your audience

Social media is the ideal way to build a connection with your followers, and try to find stuff out about their needs and interests. Social media is perfect for doing that bit of market research, without being a sleazy salesman. Don’t just post pictures of your work and products, expecting people will jump on you wanting to place an order. Use social media to start a conversation and to connect with your audience. Aim for comments, prompted by a post, video or question you ask. You can also use ‘polls’ on Facebook for example, to get a better idea of why people are on your page, so you can tailor your services accordingly.

Remember: people don’t just buy a product or art work, they buy the story behind it.

Be your own lovely self

People love to see the person behind the business. Don’t be a faceless shopfront on your social media account. Show people who you are, why you started your business and how passionate you are about your work. You may think people are not interested in seeing your face, or hearing your background story, but this is not true. A live video does wonders for your account. You may be shy, but the more you practice, the more it’ll pay off. And don’t worry if you stutter a bit, or feel a little ‘all over the place’; people relate much more to a ‘real’ person than someone who pretends to be someone they are not. Once people get to know you and see how much passion you have for what you do, it is so much easier to sell to them.

The Lazy Social Media Planner for busy creatives

I have created a super useful social media planner for creative businesses like you. Ideal to start practising in becoming more visible online, without losing the plot. You’ll feel less overwhelmed and more organised. Does that sound like something you’d like? Leave your email with me, and I will send you the PDF a a gift.

Download your free social media planner today and:

  • Know exactly what to post
  • Feel in control of your social media
  • Get prompts for posts that engage and grow your audience
social media marketing for artists

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