It’s a curse and a blessing: social media. It is free, and it can be a powerful marketing tool, but boy, can it drain your time and energy. Crafting content, coming up with ideas, making sure your branding is good, making sure your message is out there, staying visible online. Connecting with your followers, growing your audience, replying, commenting, hashtagging. It can take up many hours. In fact, it can make us start hating it. What can you do to stay sane on social media, make it more joyful, and still get good results?
Do you ever feel like you want to throw your computer out of the window because you’ve had enough of posting content on your social media? So many creative entrepreneurs feel like they are wasting so much energy at promoting themselves online, but without any real results. It is such a familiar story. Stop beating yourself up, or feeling guilty about it. Marketing is a skill, and it doesn’t have to give you a headache. In fact, it can even be fun! I’ll tell you why.
Are you an Etsy seller? Then you know how hard it can be to be visible on this huge platform. Most Etsy sellers also use social media to drive traffic to their store, with Instagram being one of the most popular platforms for promoting. But did you know Pinterest is a very powerful tool to share your products and get people to buy? Here’s how.
You are a painter, a printmaker or a ceramicist. Or any other artist or maker, looking to sell artworks locally. Because marketing yourself online, or even selling on Etsy, is one thing, shipping large paintings is costly, and not without the risk of damage. So you would really like to explore the possibility of selling more of your work to the locals. How to you do this? Where do you start?
Most of you will be on Instagram, or at least aware of the fact that it can be a powerful tool for becoming more visible online. Because Instagram is such a visual platform, it is ideal for showing off your products if you are an artist or maker. But also as a food related business, yoga studio, or fashion brand, posting gorgeous pictures of your products or lifestyle can create a strong visual presence online. Creating an account on Instagram is easy, but actually making it work for your business is a whole different thing. Here are some of the things you can do to optimise your Instagram account.
Social media can be fun and many creatives are very good at it. For others, it causes a right headache. What on earth should you post about now? And is anyone actually interested in what you are posting? Today I will share a few tricks on how to plan social media posts for artists – or in fact, any small, creative business. Plus, I have a little gift for you.