It is super exciting to start your own business! It all starts with a seed, then it grows, and then, one day, you pick up the courage and jump: your own creative business is born. Maybe as a life coach, or a creative consultant, or a retreat organiser, or a designer… whatever it is, you feel passionate about it, and you want to make a difference in this world. You set up a website, start sharing your news on Facebook and Instagram…only soon to discover that things are not as easy as they seem. Where are those clients? Why are you not getting any leads?
I don’t need social media to get leads and clients. Huh? But what about Instagram, Nina? Facebook groups? Tik Tok? LinkedIn? Nope. All of my leads are currently coming from my website. I still have my social media, but I mainly use them as a shop window for what I do, and because I like creating content for my followers on there too. But my paying clients do not come from there. My highest paying clients find me through Google. So how does that happen? How do people find your website in an ocean of other websites? Read on!
Does anyone need a hug right now? It was Monday morning, I sat at my desk while staring at my screen, and I felt utterly deflated. What’s the point? I thought. Who still wants my creative coaching services when the world is on fire? When there is a war on our doorstep? I was probably not the only one feeling like their business suddenly felt completely meaningless in today’s reality. How can you pick yourself up from feeling this low, and keep going? Should you feel guilty if you do? In this post I want to explore some of the things you may be feeling right now, and how to navigate through all of those emotions as an entrepreneur.
I recently had a strong urge to clean up my social media feeds, or to ‘curate my timeline’. Sometimes I can get quite sucked into certain topics, when I am fully committed to learn everything about something. I am a curious being. This could be to with my business, but also politics, health issues or how to be a better mother (yes, always trying!). But what you then get, is not only a lot of the same types of posts – and information – coming past, but also the algorithm kicking in, giving you even more of what you are clearly lapping up right now. This can have quite a negative impact on how you feel. How can you best improve this?
This is the holy grail, peeps. This is a question I get asks ALL the time. “Nina, I am starting to hate my Facebook group/Instagram account/etc, because I hardly get any engagement and nobody buys from me.” I know, it sometimes feels like pulling teeth, doesn’t it? Hellooooo! Anybody out there? Constantly changing algorithms don’t help. But we cannot always blame the algorithms. There actually is a formula for creating content that will get you results. Not overnight, but using this ‘recipe’, you will see a change in your audience’s behaviour. Let me show you how.
Most of you will be on Instagram, or at least aware of the fact that it can be a powerful tool for becoming more visible online. Because Instagram is such a visual platform, it is ideal for showing off your products if you are an artist or maker. But also as a food related business, yoga studio, or fashion brand, posting gorgeous pictures of your products or lifestyle can create a strong visual presence online. Creating an account on Instagram is easy, but actually making it work for your business is a whole different thing. Here are some of the things you can do to optimise your Instagram account.
Social media can be fun and many creatives are very good at it. For others, it causes a right headache. What on earth should you post about now? And is anyone actually interested in what you are posting? Today I will share a few tricks on how to plan social media posts for artists – or in fact, any small, creative business. Plus, I have a little gift for you.