“I want to be an artist when I grow up”. Did you say this as a child? What were the reactions from your family? Were they all for it? Or did they reply with something on the lines of:”That’s great, but you’ll be poor”, or “You’d better choose a proper career like law or engineering, because you’ll never make a living our of art”. Did you do it anyway? Or did you take their advice, got yourself a ‘proper job’, became miserable, and then went back to your original desire to be an artist later in life? Whatever your situation, those early messages about being a poor artist are likely the biggest reason why you are currently not making enough money, and why you are reading his post. Let’s explore this a bit more.
Last week I went back to being a tour guide on a bicycle in Valencia, after a break of two years. Tourists are back! I am planning to do one or two tours a week alongside being a business coach. Why? I strongly believe having multiple income streams is not a sign of business failure, but a conscious decision to create balance and joy in your life, and staying curious. Unless you are stacking shelves at the supermarket out of pure necessity and you hate it with a vengeance, there is absolutely nothing wrong with having a portfolio of jobs and businesses. In fact, having multiple income streams can really help you in a number of ways. Here’s why.
As business owner or creative freelancer, you are trying to attract clients, all the time. Some months that happens easily. Other months it’s like pulling teeth. I know it all too well! And sometimes, you are over the moon about attracting a client, only to feel utterly disappointed when they change their mind – or worse, you end up in a conflict. This morning a new copywriting client I recently booked, changed her mind. That doesn’t happen often. In fact, this was a first in a very long time. But this too, is part of running a business. And sometimes, these things are actually not a bad thing at all. Why? I will tell you in this story.
What would you call yourself? An entrepreneur or a small business owner? We often intersperse these two terms because most people don’t give it much thought and feel they are more or less the same thing. But more often than not, we feel the term ‘entrepreneur’ sounds too posh, too much, too pretentious. So we stick with ‘small business owner’. Feels safe, right? But there really is a difference, and creativity is at the core of it. I tell you why you should start calling yourself an entrepreneur from now on, and feel good about it.
What a year it’s been. What a journey we’ve all been on. What has been the best thing that’s happened to you or your business since the lockdowns started 12 months ago? I talk to so many friends, peers and clients, and it seems that 2020’s shit show turned out to be a game changer for many. We were faced with a crisis, and we turned it around. At least, many of us did. Did you? My income plummeted in spring 2020. I lost 50% of my clients. I felt deflated. Anxious. Hopeless. I started getting stressed out about being able to pay for my monthly outgoings.
Money is dirty…and artists are poor Creatives and money…artists and money…they make such an odd couple, don’t they? We all claim to run a creative business, but I bet you most of us have (or had) big money blocks to overcome, in order to start earning a good income from doing what we love. WhyContinue reading “Five tips on how to increase your profits as a creative business”