Unlocking Success as a Selling Artist: A Guide to Thriving in the Art Business
So many people are dreaming of becoming a successful selling artist, but the path to turning your passion into a profitable business is not always easy. You’ve likely already put in a lot of effort, from creating your art to trying various markets and online platforms like Etsy. Still, many find themselves struggling to make a substantial income from their art. As a creative business coach with a background in the arts, I provide guidance and strategies to help you achieve your goals. If you are looking for a business coach for artists, read on.
In this blog post, I’ll explore the ways you can start growing your audience and selling more of your artwork. Earning a fulltime income as an artist is no easy feat, but it is absolutely possible. Are you ready to dive in with me?
Your Guide to becoming a selling artist
- Who are you as an artist?
One of the keys to success in the art world is standing out. Start by defining what makes your art unique and appealing. What sets your work apart from others? Is it your style, subject matter, or the emotions your art evokes? Understanding your unique value proposition will help you create a brand identity that resonates with your target audience.
- Build an Online Presence
In today’s digital age, having a strong online presence is essential for artists. I know, many of my artist clients would rather crawl under a rock than make themselves visible on social media, but not being online means missing opportunities. Invest time in building and maintaining a professional website and one or two social media profiles. Share your story, showcase your art, and engage with your audience regularly. Consider starting a blog or a YouTube channel to provide insights into your creative process and art-related topics. Don’t spread yourself to thin, though, choose something that you like, and know you can maintain.
- Network and Collaborate
Networking is a powerful tool in the art world. Again, not something my introvert artist clients are a big fan of! Talking to strangers is something many entrepreneurs feel nervous about. However, people are just people – nobody is more important, posher, or better than you are. People love to chat, and if you approach people with a smile and a friendly introduction, nobody will turn you away. Attend art exhibitions, join local art organisations, and connect with fellow artists and art enthusiasts. Become a familiar name on the scene. Collaborate with other artists or businesses to expand your reach and tap into new markets. Building meaningful relationships within the art community will lead to valuable opportunities and exposure.
Don’t be shy, your art is waiting to be seen!
- Diversify Your Selling Channels
While platforms like Etsy can be great for selling art, don’t limit yourself to a single platform. Explore other online marketplaces, consider selling directly through your website, and participate in art fairs or exhibitions. Diversifying your selling channels can help you reach a wider audience and reduce dependency on a single platform. How about renting a pop-up space with with some fellow artists and create your own show for a week?
- Invest in Marketing and Promotion
To increase your visibility, you’ll need to invest in marketing and promotion. This might include renting that pop-up space and creating promotional materials for it, or sending newsletters to your mailing list. Most online marketing only costs time, not money, but don’t forget that publishing on Etsy or similar, or launching an ad-free website is not free. Be prepared to allocate a portion of your budget and time to these efforts, as they are essential for growing your audience.
- Embrace Self-Promotion
Self-promotion can feel uncomfortable for many artists, but it’s a crucial part of the business side of art. Time to blow your own trumpet! No one else will do it for you! What are you here for on this planet? To make art and keep it hidden? Don’t be afraid to showcase your achievements, share your successes, and ask for support from your followers. Authentic self-promotion can help you build a loyal fan base and gain recognition.
- Seek Guidance from a Business Coach for artists
I have 20+ years of experience in marketing in the creative industries, have set up several businesses from scratch, AND am both a painter and a singer-songwriter. I know the creative brain inside out! – Nina Eggens, http://www.thecreativebusiness.coach
Working with a business coach who specialises in helping artists succeed can be a game changer. A coach can provide personalised guidance, help you set clear goals, and hold you accountable for your progress. They can also provide valuable insights and strategies to overcome obstacles and achieve your vision. As a creative business coach myself, I have worked with many other creatives to overcome their impostor syndrome, mindset blocks, technophobia, and shyness. I will push you out of your comfort zone, because I care about your results, but I will also be your professional buddy on the way.
Becoming a successful selling artist is a journey that requires dedication, hard work, and the right strategies. While it may feel uncomfortable at times, embracing the business side of art is essential to achieving your goals. Remember that seeking guidance from a business coach for artists can provide you with the support and expertise needed to navigate the art world and turn your passion into a thriving business. With determination and the right approach, you can make your life as a selling artist a reality. It is all possible for you.