Beach trips and blue-sky thinking: 3 ways to optimise your down-time this Summer

As self-employed business owners, we often don’t take a full break over Summer, but those warmer, slightly more lazy months can be an ideal time for you to take stock and review your goals, improve your marketing, rewrite your copy, or do some blue-sky thinking. What else?

Marketing without social media, can you do it?

I don’t need social media to get leads and clients. Huh? But what about Instagram, Nina? Facebook groups? Tik Tok? LinkedIn? Nope. All of my leads are currently coming from my website. I still have my social media, but I mainly use them as a shop window for what I do, and because I like creating content for my followers on there too. But my paying clients do not come from there. My highest paying clients find me through Google. So how does that happen? How do people find your website in an ocean of other websites? Read on!

What is slow marketing, and how do you start?

Doesn’t that sound heavenly? Slow marketing? I know, marketing can be such a pain and necessary evil for many. You feel passionate about your business (idea), but the idea that you then have to start shouting to the world about it, fills you with dread. Why can’t people just magically find you and start buying? If only it was so simple. But it does not have to be complicated either. Today I want to talk to you about slow marketing, what this means, and how you can get good results and clients by doing marketing in a way that keeps you sane and not stressed out.

Simple SEO for small businesses. This is how you attract more clients via your website

When you start Googling the term SEO, you’ll quickly find yourself lost in a long list of websites all telling you what to do, how to do this, the newest trends in the field of SEO, and why you should hire some expensive fancy agency to improve your website for you. I mean, who wants that headache, trawling through all that? Exactly. I just want to bust that myth right here: SEO is not rocket science. It means nothing else that making sure your website contains the right keywords and phrases so that potential clients find your business in the search engine when typing in their query. So how do you start?

SEO tip: blog exchange with someone in your industry

Getting your website to rank higher in the search engines can be a right job. All the competition out there, and trying to choose the right keywords. Today I want to share a little insider tip with you, that is far less techy, and that you can all start doing: blog exchange.