Why rejection is a good thing when you are growing a small business

As business owner or creative freelancer, you are trying to attract clients, all the time. Some months that happens easily. Other months it’s like pulling teeth. I know it all too well! And sometimes, you are over the moon about attracting a client, only to feel utterly disappointed when they change their mind – or worse, you end up in a conflict. This morning a new copywriting client I recently booked, changed her mind. That doesn’t happen often. In fact, this was a first in a very long time. But this too, is part of running a business. And sometimes, these things are actually not a bad thing at all. Why? I will tell you in this story.

I have always been a coach, without even knowing it

I have only launched my business The Creative Business Coach late 2020. I never thought I would go into coaching, and even thought I couldn’t possibly call myself a coach without qualifications. I knew of other people being coaches, and thought that was a total different world than my own. But looking back at my career, I have always coached people. Helped them start their businesses, apply for grants, grow their audiences. In many of my jobs I have been taking on the role of coach, without being called a coach. Does 20 years of coaching without knowing it, qualify me as a coach?

The journey of entrepreneurship and what to do first when you start a new business

I have just finished a 12-week programme with a lovely client, working 1-to-1 with her on her business goals. She recently set herself up as a life coach for teachers. And although she went through a major transformation, in clarity, mindset and skills, she sign any new clients yet during our work together. So was this a failed coaching programme? No, it wasn’t. Because, although getting more clients and increasing their income is ultimately what my clients want, you cannot expect this to happen when the building blocks are not in place. What did she get out of working with me, then?

You were never meant to be normal. So stop keeping yourself small.

What will my ex-colleagues think of me when I post this on LinkedIn? What will my family say when they see me talk about my business on Facebook? What will my friends think of me when I do a Live video? Will they think I am showing off? “Who does she think she is?” Will they laugh at me? Will they talk behind my back? Do you recognise these feelings? Have you ever felt exposed, vulnerable, or not brave enough to post something, because you had the image of your sarcastic uncle John in your head, laughing at your business attempts? You are extraordinary. Start behaving like it.

People who inspired me to become who I am today

We all get influenced by people in our lives, whether family, teachers, colleagues, writers, or even famous people. They may have taught us things, inspired us, were a great example, or made you realise what you wanted to become in life. I was very close to my Dutch grandma, or ‘super oma’ Fenny. On the 4th of July 2021, she would have been 100 years old. If there is anyone who taught me how to be resilient, positive and not take life too serious, it is her. She died 14 years ago. She was a natural at enjoying the little things and making the most of it, no matter what life throws at you.

How life shapes you (and how bosses can have a huge impact on your self-confidence)

I can safely say that now I am in my 40s I am a lot more confident than I was in my 20s. But I do remember some of the bosses I used to have, when I was a young girl. You probably all have examples of those types: authoritarian, snobbish, with terrible social skills, and just making you feel like shit. It’s funny how, when you least expect it, they can suddenly pop up again in your memory years later. Here’s a story that popped into my head last weekend, out of the blue.

Have people ever told you to get a ‘proper job’?

Has anyone ever told you that “you’ll never earn money like that”, or “it’s better to find a ‘proper’ job”? I’ve been on the receiving end of such comments multiple times! I chose to study Art History at uni. I remember the laughs and sniggers of classmates (who all chose business economics) and even eyebrow raises by family or friends of the family, asking whether there was any work in that. Basically, they all thought I was stupid to pick a subject that was destined to lead me to poverty. Does this sound familiar?

When shifts happen in times of crisis

What a year it’s been. What a journey we’ve all been on. What has been the best thing that’s happened to you or your business since the lockdowns started 12 months ago? I talk to so many friends, peers and clients, and it seems that 2020’s shit show turned out to be a game changer for many. We were faced with a crisis, and we turned it around. At least, many of us did. Did you? My income plummeted in spring 2020. I lost 50% of my clients. I felt deflated. Anxious. Hopeless. I started getting stressed out about being able to pay for my monthly outgoings.

How hot is your copy? Content writing tips for creative businesses

How is your copy holding up? Did you give your written web content a lot of deep thought, or did you quickly put something in writing, just so it had a description on the site? What story are you telling to your site visitors? How are you trying to connect to them? You see, writtenContinue reading “How hot is your copy? Content writing tips for creative businesses”

What is a Creative Business Coach and why should you care?

We are all creative. And so many of us have brilliant ideas and are passionate about what they do. I love seeing new projects emerge, small businesses pop up, and individuals becoming empowered in running their own show. In a world where we are ruled by Amazon and Nestle, I want to add fuel to the little individuals with the big ideas. Those budding entrepreneurs who are still on the fence, need that extra push, get rid of the imposter syndrome, and jump into their next adventure. An adventure which I know they will never regret.