Has anyone ever told you that “you’ll never earn money like that”, or “it’s better to find a ‘proper’ job”? I’ve been on the receiving end of such comments multiple times! I chose to study Art History at uni. I remember the laughs and sniggers of classmates (who all chose business economics) and even eyebrow raises by family or friends of the family, asking whether there was any work in that. Basically, they all thought I was stupid to pick a subject that was destined to lead me to poverty. Does this sound familiar?
What a year it’s been. What a journey we’ve all been on. What has been the best thing that’s happened to you or your business since the lockdowns started 12 months ago? I talk to so many friends, peers and clients, and it seems that 2020’s shit show turned out to be a game changer for many. We were faced with a crisis, and we turned it around. At least, many of us did. Did you? My income plummeted in spring 2020. I lost 50% of my clients. I felt deflated. Anxious. Hopeless. I started getting stressed out about being able to pay for my monthly outgoings.
How is your copy holding up? Did you give your written web content a lot of deep thought, or did you quickly put something in writing, just so it had a description on the site? What story are you telling to your site visitors? How are you trying to connect to them? You see, writtenContinue reading “How hot is your copy? Content writing tips for creative businesses”
We are all creative. And so many of us have brilliant ideas and are passionate about what they do. I love seeing new projects emerge, small businesses pop up, and individuals becoming empowered in running their own show. In a world where we are ruled by Amazon and Nestle, I want to add fuel to the little individuals with the big ideas. Those budding entrepreneurs who are still on the fence, need that extra push, get rid of the imposter syndrome, and jump into their next adventure. An adventure which I know they will never regret.