Copywriting is something many find tricky. In fact, most people find it quite hard. If this is you, don’t feel ashamed, for you are not alone. Being an entrepreneur does not automatically make you a great writer too. But it is a skill that can become the golden tool in your marketing. Because, while you can have incredible business ideas, if you don’t know how to put them into words, and tap into the needs of your customers…your message gets lost in a jumble of sentences that completely miss their target. Here are three tips to improve your copy and captions for your business.
Often business ideas are born from a situation of need. The need for change, or the need for more creativity and freedom. A niggle to do something else in life. And sometimes they are born because you live in a place where your shopping needs aren’t met 😂. This is a story about the time when I decided to start a vintage furniture shop in rural Scotland, with no experience of running a shop whatsoever. To go with Pippi Longstocking’s quote: ‘I have never done it before, so I think I can probably do it’. Right?
Look back on your life right now; how many things now make total sense, but were pretty unpleasant or worse when you found yourself in the middle of it? Do you now see they really had to happen in order for you to become who you are? At the time you probably thought the world was falling apart, and you were terribly unhappy. And then everything changed again. It’s called life, it is normal, and most of us feel this way once or multiple times in our lives. This is my story.
He had been working 12 hours a day plus weekends for a while now. Wearing all the hats. He once was an incredible designer, but his business had grown, and now all the admin was sucking the life blood out of him. He hated his business, had no time for himself, and wished he was free. His life was so full, and empty at the same time. He booked a Power Session with me. I threw him a life line.
We live in a world where masculine energies are highly rewarded, especially as entrepreneurs. Goal-setting, being pro-active, ‘getting things done’, pushing yourself up the career ladder; these are all things we hear all the time. It’s been taught to us from a very young age to work hard, have good results, be a winner and a ‘high achiever’. When we start our own business, this is no different. In the long, however, run keep, honouring both the male and female energies inside of you, are essential in keeping yourself feeling balanced, protecting yourself from burnout.
Did you watch Pippi Longstocking as a child? I loved watching these series. So fun, free, creative and imaginative. And didn’t we all want to be like Pippi? The brave, spontaneous and strong-willed girl, who had no fear, and lived all by herself with her horse and her monkey. I definitely did not want to be like goodie-two-shoes Annika, the girl next door, who was scared of everything and just wanted to stay in her comfort zone. Did you? Who did you feel was most like yourself? It’s an interesting metaphor, but one that deserves a little attention. What does it say about you? And if you are actually more and Annika than a Pippi, could you still be brave and be your own boss?
Does anyone need a hug right now? It was Monday morning, I sat at my desk while staring at my screen, and I felt utterly deflated. What’s the point? I thought. Who still wants my creative coaching services when the world is on fire? When there is a war on our doorstep? I was probably not the only one feeling like their business suddenly felt completely meaningless in today’s reality. How can you pick yourself up from feeling this low, and keep going? Should you feel guilty if you do? In this post I want to explore some of the things you may be feeling right now, and how to navigate through all of those emotions as an entrepreneur.
“I want to earn at least 5k a month. I want to generate lots of leads. I want to have a solid strategy for my coaching business for the next 12 months. I want to start a membership. And I want to launch another online marketing course.” Those were the goals I put on my intake-form when I started working with my business coach, six months ago. It was the first ever time I hired a 1-to-1 coach, and the biggest investment in my business so far. I felt I needed my money’s worth out of this, and I was ready to start building that coaching empire. Six months later, I ended up with something entirely different.
Sometimes in life, you start a job – or a business – and it is fantastic at the beginning. You are excited, it all is new, there is so much to learn! But then, one day, something starts to niggle. The spark is gone, cracks begin to appear. You hate to admit it, but your work and you are no longer aligned. You have outgrown each other. And unless the job or business grows with you, there will come a point when it all feels out of sync. That’s when we usually enter a time of turmoil and stress. Today I am exploring a topic that most of us will encounter at least a few times in our lives: when to call it quits.
This blog post is a very personal one. Today was a tough day. I am on day 13 after getting sick with Covid, and it has worn me out. I usually get sick with flu or colds at least once a year, so I know the feeling, but this virus is a beast. At least, it was for me. And perhaps, in a strange way, it is just what I need, spiritually, and where I am in life right now. Today’s blog post is about acceptance, patience, surrendering, and trust in the process. Sitting with the pain, and working through it. Ouch. As an Enneagram type 7 and manifesting generator (Human Design), these things are hell, but unfortunately things I can no longer ignore. I have been fighting a grizzly bear for a very long time now, but the fight is over. This is my story, and that of many other strong women.