Case study: finding your strength as a new life coach

Angela was an ex-PE teacher, a keen weight lifter, and brand new life coach when she reached out to me. She was looking for a business coach who would help her launch her new business and attract more clients. She already had been coaching a few clients, but her audience and niche was not clear. There are thousands of life coaches out there, so what was going to set her apart?

The very unexpected result I got from working with a business coach

“I want to earn at least 5k a month. I want to generate lots of leads. I want to have a solid strategy for my coaching business for the next 12 months. I want to start a membership. And I want to launch another online marketing course.” Those were the goals I put on my intake-form when I started working with my business coach, six months ago. It was the first ever time I hired a 1-to-1 coach, and the biggest investment in my business so far. I felt I needed my money’s worth out of this, and I was ready to start building that coaching empire. Six months later, I ended up with something entirely different.

Why you don’t need a morning routine and can stop doing yoga

Morning routines. Do you have ones you swear by? I end up swearing when I try to stick to any of them. I am not disciplined or consistent enough at all to follow rigid regimes. I don’t like to be controlled and being told what to do, no matter if it is a boss – or a morning routine calling the shots. Still, in the entrepreneurial sphere, it is looked at as something we all should be doing in order to become successful. But should we? Do these routines really make a difference?

When is it time to call it quits? The signs, the fear and the moment to let go

Sometimes in life, you start a job – or a business – and it is fantastic at the beginning. You are excited, it all is new, there is so much to learn! But then, one day, something starts to niggle. The spark is gone, cracks begin to appear. You hate to admit it, but your work and you are no longer aligned. You have outgrown each other. And unless the job or business grows with you, there will come a point when it all feels out of sync. That’s when we usually enter a time of turmoil and stress. Today I am exploring a topic that most of us will encounter at least a few times in our lives: when to call it quits.

Case study: from wobbly startup to confident studio owner

Jess signed up to a 12-week coaching programme with me in September 2021. She is a young graphic designer, based in Bristol, and she had just started her own freelance design studio. And although she already had a steady flow of clients and enquiries, she felt very insecure about the direction of her business. A year before, she had been sacked from her job as designer for a corporate company, and although she was OK about leaving, it had dented her self-confidence. Who was she to just start on her own? What would people think about her? What if she was going to mess up? This is her story.

Case study: finding the courage to become an autonomous artist

Visual artist and illustrator Manuela, originally from Italy but based in The Netherlands, came to me in Spring 2021, for a Power Session. Like most of my clients, she had too many ideas and projects filling her head, felt easily overwhelmed and distracted, and she needed guidance. In those 90 minutes I was able to help her with some simple steps to make her feel instantly calmer, and more in control of her marketing. A happy client, she soon returned with the exciting news that she had been successful in applying for a professional development grant, so she was able to invest in working with me for three months 1-to-1. We embarked on a journey together, where I watched her grow from introverted illustrator to an ambitious artist with big plans. This is her story.

Stop fighting the bear and let go of control. A loving message for the tough cookies.

This blog post is a very personal one. Today was a tough day. I am on day 13 after getting sick with Covid, and it has worn me out. I usually get sick with flu or colds at least once a year, so I know the feeling, but this virus is a beast. At least, it was for me. And perhaps, in a strange way, it is just what I need, spiritually, and where I am in life right now. Today’s blog post is about acceptance, patience, surrendering, and trust in the process. Sitting with the pain, and working through it. Ouch. As an Enneagram type 7 and manifesting generator (Human Design), these things are hell, but unfortunately things I can no longer ignore. I have been fighting a grizzly bear for a very long time now, but the fight is over. This is my story, and that of many other strong women.

When do you feel ready to ditch your job and follow your creative dream?

A lot of my clients are women in their forties and fifties, sometimes a little younger, who have just left their job, or are planning to leave it soon. They dedicated most of their working life to corporate jobs and careers they chose a long time ago. Choices due to either parental expectations, or, mainly, financial security. Most of them left their inner creative spirit behind in childhood and adolescence. The happy child who was always drawing, the teenager who wrote deep poetry, the kid who loved spending hours making and crafting things. It’s only years later, when they can no longer ignore their inner voice and yearning, that they feel ready to face what has always been waiting inside them. And that can be scary.

People are maxed out on information. Cut the BS and start building trust.

Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded souls who we can trust. How can you build more trust and create real connections?

I don’t teach marketing; I switch light bulbs on in your head

This time last year I had just started my new coaching business. And hey, I am pretty proud of my achievements so far! But while I first thought my coaching was going to be just about marketing, I have realised that clients are coming to me for something very different. They seek a fellow creative buddy, who helps them organise all the ideas in their head, make a game plan, and holds them accountable. You see, working with me means fully investing in yourself, your self development and uncovering the awesome creative person you are. Nevermind business, let’s meet the real you and your big why.