I moved to Valencia, Spain in 2018 with no job lined up. I had left a lovely role back in Scotland, as marketing manager for a multi-arts centre, and I was hoping to somehow find something similar in my new home town. Little did I know, that apart from having to be fluent in Spanish (and Valencian, often the spoken language in the public and cultural sector), you need to know people. I had neither of those benefits, so I had to think of an alternative. How was I going to earn an income?
Until recently, we were happily working from home in our pyjamas or yoga pants, but video calling has become a daily routine. Zoom calls, Google meet, Facetime and Whatsapp calls. They have become indispensable since 2020. But how do you look great on a call? What should you wear? How do I set up that laptop? And what do you do with the background? Here are five tricks you can start applying to smash your next video call.
We are all creative. And so many of us have brilliant ideas and are passionate about what they do. I love seeing new projects emerge, small businesses pop up, and individuals becoming empowered in running their own show. In a world where we are ruled by Amazon and Nestle, I want to add fuel to the little individuals with the big ideas. Those budding entrepreneurs who are still on the fence, need that extra push, get rid of the imposter syndrome, and jump into their next adventure. An adventure which I know they will never regret.
Getting your website to rank higher in the search engines can be a right job. All the competition out there, and trying to choose the right keywords. Today I want to share a little insider tip with you, that is far less techy, and that you can all start doing: blog exchange.
I’ve been thinking about writing this for a while, as it’s a bit controversial, but I’ll do it anyway. Marketing is a dirty word. At least, for some of you. Marketing and art make a funny couple, don’t they? It’s a real love-hate relationship. I’ll tell you a story about something that happened to me around fifteen years ago.