I posted on Instagram last week, which I do almost daily. But this time, I had a crazy amount of likes and a long string of comments. I was a little surprised, to say the least. Why this post? What was so special about it that it resonated with so many followers?
You started your own business. You have earned some money with it. You want to get more clients. You know you have to put yourself ‘out there’. But that means being seen. By everyone. Family, friends, ex-colleagues…people on LinkedIn. “You are on social media a lot. You post too much”, they say. How do you handle this in the best possible way?
Most of you will be on Instagram, or at least aware of the fact that it can be a powerful tool for becoming more visible online. Because Instagram is such a visual platform, it is ideal for showing off your products if you are an artist or maker. But also as a food related business, yoga studio, or fashion brand, posting gorgeous pictures of your products or lifestyle can create a strong visual presence online. Creating an account on Instagram is easy, but actually making it work for your business is a whole different thing. Here are some of the things you can do to optimise your Instagram account.