Why niching down is better than serving a wide audience

This week we had our monthly group coaching call on Zoom with an interesting, very international bunch of female entrepreneurs of no less than five nationalities. I am attracting an adventurous global crowd, and I love it! One of the excellent questions asked was by a woman, originally from Kenya, who recently launched a contemporary clothing brand to promote Africa as a modern continent. How do you best focus your attention when building your business? She wanted to know, as she had lost her mojo lately and didn’t get the results she wanted. As her question is one that many others could have asked, I wanted to share it with you today.

The very unexpected result I got from working with a business coach

“I want to earn at least 5k a month. I want to generate lots of leads. I want to have a solid strategy for my coaching business for the next 12 months. I want to start a membership. And I want to launch another online marketing course.” Those were the goals I put on my intake-form when I started working with my business coach, six months ago. It was the first ever time I hired a 1-to-1 coach, and the biggest investment in my business so far. I felt I needed my money’s worth out of this, and I was ready to start building that coaching empire. Six months later, I ended up with something entirely different.

Case study: from wobbly startup to confident studio owner

Jess signed up to a 12-week coaching programme with me in September 2021. She is a young graphic designer, based in Bristol, and she had just started her own freelance design studio. And although she already had a steady flow of clients and enquiries, she felt very insecure about the direction of her business. A year before, she had been sacked from her job as designer for a corporate company, and although she was OK about leaving, it had dented her self-confidence. Who was she to just start on her own? What would people think about her? What if she was going to mess up? This is her story.

Case study: finding the courage to become an autonomous artist

Visual artist and illustrator Manuela, originally from Italy but based in The Netherlands, came to me in Spring 2021, for a Power Session. Like most of my clients, she had too many ideas and projects filling her head, felt easily overwhelmed and distracted, and she needed guidance. In those 90 minutes I was able to help her with some simple steps to make her feel instantly calmer, and more in control of her marketing. A happy client, she soon returned with the exciting news that she had been successful in applying for a professional development grant, so she was able to invest in working with me for three months 1-to-1. We embarked on a journey together, where I watched her grow from introverted illustrator to an ambitious artist with big plans. This is her story.

Is what you sell still giving you joy? How letting go can help you grow.

I had two powerful client calls earlier this week, with creatives who I am coaching/mentoring for 3 months just now. It is funny how often you see the same patterns occurring in these calls with clients, despite their businesses being very different (one is a visual artist, the other a graphic designer). This Monday both calls were around fear, and how to overcome this to grow a sustainable business, and to follow your real purpose. In those blog post I will share the story of one of my clients, who is a visual artist, and what happened to her when she had a eureka moment.

Celebrating one year of The Creative Business Coach!

I always tell my clients to celebrate their wins, because they are important milestones in our journey to success. And today it is my turn to celebrate something fabulous: The Creative Business Coach is ONE! One year ago I decided to launch my new venture to support creative entrepreneurs in their business, and it has been a blast! A lot has happened in just one year, and I am so grateful for all my followers, clients – and my family, who have been very supportive. What has been happening over the past twelve months, and what have I got planned for you next?

Case Study: helping a lawyer launch a quirky events business

Emily, in California, contacted me in September this year. A dream client; someone who is still stuck in the world of full-time work (she is a lawyer), but with her inner creativity eager to burst out, she was yearning to launch a quirky business of her own: Sweet Orange Adventures. A small business, based around a bright orange 1970s VW camper van, which Emily wants to offer as the perfect backdrop of unique events on the Californian beach. And Emily had a head full of ideas, but had no clue where to start. And she was very scared. She came to me for help, and this is what we did…