How and why your brand should feel like ‘you’

How and why should your brand feel like you? In today’s guest post, London-based designer Jane McGrath shares her expertise on branding, and how we can do this best for our small business. If you are a small business, or solopreneur – you have a huge advantage over large corporations. Your Uniqueness! You have the ability to connect with your audience on a personal level and engage with them in a way huge companies can’t.