What would you call yourself? An entrepreneur or a small business owner? We often intersperse these two terms because most people don’t give it much thought and feel they are more or less the same thing. But more often than not, we feel the term ‘entrepreneur’ sounds too posh, too much, too pretentious. So we stick with ‘small business owner’. Feels safe, right? But there really is a difference, and creativity is at the core of it. I tell you why you should start calling yourself an entrepreneur from now on, and feel good about it.
I can safely say that now I am in my 40s I am a lot more confident than I was in my 20s. But I do remember some of the bosses I used to have, when I was a young girl. You probably all have examples of those types: authoritarian, snobbish, with terrible social skills, and just making you feel like shit. It’s funny how, when you least expect it, they can suddenly pop up again in your memory years later. Here’s a story that popped into my head last weekend, out of the blue.
Many of you will not have a marketing or business background. You will probably have worked a ‘normal’ office job for most of your working life, or maybe you were a teacher or otherwise employed. Most of you will have started your business as a side hustle before deciding to leave your job completely and becoming self-employed. The freedom that comes with entrepreneurship is amazing, but you will sometimes hit a block. That is normal. But going on yet another marketing course is not the answer. What is my advice?
So many clients and fellow entrepreneurs tell me how hard they find it to find their way around online tech. They may want to teach an online course, or a masterclass of some sort, but the idea of having to study platforms, payment systems and integration makes them run for the hills. Such a shame! So today, I am going to share my favourite tricks to launch a paid online programme, course or masterclass without giving yourself a headache.
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Hi! I’m Nina, singer, mum, digital nomad, copywriter and creative business coach. Welcome to my blog! I help creative businesses become more visible online through authentic marketing and storytelling. Have a look around. Also check out the homepage to find out all the other things I offer.
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