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People are maxed out on information. Cut the BS and start building trust.

Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded Buyer journeys, client personas, marketing strategies, content plans. Courses, programs, training, webinars. Free events, paid events, irresistible offers. Buy-it-now. Email funnels. Reels, stories, groups, pages. Do you feel tired just reading these terms? You are not alone. I don’t know if it was ‘the Great Pause’ which caused it (a great description that someone in my network used this week), but people are definitely more clued up now on smelling rats. Nobody has any time anymore for sales-y bull sh*t. So stop feeding your followers with typical marketing stuff. We are all tired. But what we do crave, is deep connection with like-minded souls who we can trust. How can you build more trust and create real connections?

creative business coach

Set intentions, follow your intuition and nurture your creativity this year

Each January we are told to become a better version of ourselves this year, with overly ambitious resolutions and the obligatory positive attitude. New year, new you! Oh, the pressure. Let’s just ease into 2022, shall we? I mean… we are entering the third year of craziness and ongoing measures surrounding a pandemic. I think it is safe to say we are all a little apprehensive of whatever is coming next. Right? Here are some of the things I recommend you do instead of setting yourself goals that are only making the stress levels go up.

creative business coach

I don’t teach marketing; I switch light bulbs on in your head

This time last year I had just started my new coaching business. And hey, I am pretty proud of my achievements so far! But while I first thought my coaching was going to be just about marketing, I have realised that clients are coming to me for something very different. They seek a fellow creative buddy, who helps them organise all the ideas in their head, make a game plan, and holds them accountable. You see, working with me means fully investing in yourself, your self development and uncovering the awesome creative person you are. Nevermind business, let’s meet the real you and your big why.

Why most web copy does not convert and what you can do about it

What is your web copy like? Are you proud of it? Does it work hard for you and bring you clients? Or has it been on your list of things to do for a while, and are you feeling embarrassed to share your website with anyone? Writing web copy is not something that comes easy to everyone, mainly because we tend to overthink it, and get the tone of voice wrong. But also, because not everyone knows that there are a few simple tricks to create web copy that reads better and converts well. Today I am sharing something you could try to improve your own web copy.

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Nina Eggens creative business coach
About Me

Hello! I’m Nina, singer, mother, wife, adventurer, curious creative soul, writer, and business coach. Welcome to my blog! I help creative small businesses become more confident in their mindset, and more visible through authentic, joyful marketing.

Have a look around. Also check out the homepage to find out all the other things I offer.

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