Blog

starting a business in spain

Why I give so much of my knowledge away for free

I get people asking me sometimes: “Why do you give so much information away for free in your Facebook group, and in your blog posts?” It is true, I share a lot of knowledge and tips on how to market your business, and I don’t ask anything in return (well, a few likes are always welcome!). Why do I do this? Doesn’t that mean that nobody will buy from me, because they can get it for free? Sharing my expertise online for free, is something I do on purpose. I tell you why, and how you can use this too in building your audience.

how to start a business in spain

Starting a business in Spain, where do you start?

I moved to Valencia, Spain in 2018 with no job lined up. I had left a lovely role back in Scotland, as marketing manager for a multi-arts centre, and I was hoping to somehow find something similar in my new home town. Little did I know, that apart from having to be fluent in Spanish (and Valencian, often the spoken language in the public and cultural sector), you need to know people. I had neither of those benefits, so I had to think of an alternative. How was I going to earn an income?

branding for artists

How and why your brand should feel like ‘you’

How and why should your brand feel like you? In today’s guest post, London-based designer Jane McGrath shares her expertise on branding, and how we can do this best for our small business. If you are a small business, or solopreneur – you have a huge advantage over large corporations. Your Uniqueness! You have the ability to connect with your audience on a personal level and engage with them in a way huge companies can’t.

Free marketing training for artists and creatives

How to write a clear marketing message (watch my Masterclass on video)

How clear is your offer? What are you telling your clients? How do you describe what you do in only a few sentences? I will teach you which ingredients to include to write a clear and targeted message, which you can use in all of your marketing, so you attract the right people. In this 30-minute mini Masterclass for creative entrepreneurs, you will learn about the main ingredients to remember when writing down your offer.

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Nina Eggens creative business coach
About Me

Hi! I’m Nina, singer, mum, digital nomad, copywriter and creative business coach. Welcome to my blog! I help creative businesses become more visible online through authentic marketing and storytelling. Have a look around. Also check out the homepage to find out all the other things I offer.

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