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how to grow your art business

Is what you sell still giving you joy? How letting go can help you grow.

I had two powerful client calls earlier this week, with creatives who I am coaching/mentoring for 3 months just now. It is funny how often you see the same patterns occurring in these calls with clients, despite their businesses being very different (one is a visual artist, the other a graphic designer). This Monday both calls were around fear, and how to overcome this to grow a sustainable business, and to follow your real purpose. In those blog post I will share the story of one of my clients, who is a visual artist, and what happened to her when she had a eureka moment.

creative business coach and mentor

Celebrating one year of The Creative Business Coach!

I always tell my clients to celebrate their wins, because they are important milestones in our journey to success. And today it is my turn to celebrate something fabulous: The Creative Business Coach is ONE! One year ago I decided to launch my new venture to support creative entrepreneurs in their business, and it has been a blast! A lot has happened in just one year, and I am so grateful for all my followers, clients – and my family, who have been very supportive. What has been happening over the past twelve months, and what have I got planned for you next?

small travel business coach

Case Study: helping a lawyer launch a quirky events business

Emily, in California, contacted me in September this year. A dream client; someone who is still stuck in the world of full-time work (she is a lawyer), but with her inner creativity eager to burst out, she was yearning to launch a quirky business of her own: Sweet Orange Adventures. A small business, based around a bright orange 1970s VW camper van, which Emily wants to offer as the perfect backdrop of unique events on the Californian beach. And Emily had a head full of ideas, but had no clue where to start. And she was very scared. She came to me for help, and this is what we did…

Why cookie-cutter style business coaching is not helpful for creatives

I am an artist at heart. Not even just at heart, I am an artist in my bones! Still, for most of my adult life, I have been supporting other artists and creatives as a marketing expert. I was a marketing manager and consultant for arts centres for years, and produced a zillion press releases, brochures, web texts and other material to shout about their fabulous offers, build their reputation, and up their sales. And now I am a business coach for creatives and small businesses. No, I am not a traditional business coach. I do not offer a cookie-cutter style program to support you in your business. So what makes me suitable for this work, then?

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Nina Eggens creative business coach
About Me

Hello! I’m Nina, singer, mother, wife, adventurer, curious creative soul, writer, and business coach. Welcome to my blog! I help creative small businesses become more confident in their mindset, and more visible through authentic, joyful marketing.

Have a look around. Also check out the homepage to find out all the other things I offer.

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