I have just finished a 12-week programme with a lovely client, working 1-to-1 with her on her business goals. She recently set herself up as a life coach for teachers. And although she went through a major transformation, in clarity, mindset and skills, she sign any new clients yet during our work together. So was this a failed coaching programme? No, it wasn’t. Because, although getting more clients and increasing their income is ultimately what my clients want, you cannot expect this to happen when the building blocks are not in place. What did she get out of working with me, then?
Investing in yourself is never a bad idea. Training, workshops, a retreat, or investing in a coach. And I just did exactly that. I hired a business coach. Wait, what, a coach, hiring…a coach? What is that all about? Shouldn’t I know what I’m doing?! Oh, I definitely know what I’m doing, and I know how to help my clients get results, but… I also have my own business goals and dreams. And I know what working with a coach can do for me. But how do you know which coach to hire? And what should you look out for?
Yes, I get it. Spending a few grand on a business coach is not something you do everyday. Most likely, it’s something you’ve never done, or even thought of doing. Because, how do you know what you will get in return? What results will you get after working with a coach for 90 days, or even 6 months? Is it all worth it? Although I can tell you now that no investment is ever a guarantee that you will win the lottery (or double your income), I will explain a little in this post about the ROI, or Return on Investment, my clients have told me they got from working with me.
What will my ex-colleagues think of me when I post this on LinkedIn? What will my family say when they see me talk about my business on Facebook? What will my friends think of me when I do a Live video? Will they think I am showing off? “Who does she think she is?” Will they laugh at me? Will they talk behind my back? Do you recognise these feelings? Have you ever felt exposed, vulnerable, or not brave enough to post something, because you had the image of your sarcastic uncle John in your head, laughing at your business attempts? You are extraordinary. Start behaving like it.
What does it look like to work with me? I work with creative and soulful entrepreneurs in their first few years of business, who are ambitious and want to attract more clients. Previous clients have been artists, life coaches, therapists, photographers, graphic designers, language teachers and musicians. Each client is different, so I always adapt my coaching programme to their individual needs and situation. Weekly 1-hour coaching calls and action lists are standard. What else can you expect?
Running a business is not easy. Whether you are offering online services and programmes, or you are a photographer or designer looking for clients, the competition is fierce, and it is not easy to constantly be seen by your ideal audience. Some days you wonder whether it is all worth it! I go through these wobbles too at times, like every self-employed person. I love my work, and I feel very driven to help other entrepreneurs succeed. But building a business takes time, practice and patience, and when you are a parent as well, life is full on. Today I am going to talk about the importance of doing the inner work.
How do I work with my clients on getting more clients for their business? All of my followers and clients are looking for help in growing their audience, making marketing easier for them – and, of course, earning more money doing what they love. As a coach, I support them with these goals. But what does this look like in real life?
What would you call yourself? An entrepreneur or a small business owner? We often intersperse these two terms because most people don’t give it much thought and feel they are more or less the same thing. But more often than not, we feel the term ‘entrepreneur’ sounds too posh, too much, too pretentious. So we stick with ‘small business owner’. Feels safe, right? But there really is a difference, and creativity is at the core of it. I tell you why you should start calling yourself an entrepreneur from now on, and feel good about it.
Many of you will not have a marketing or business background. You will probably have worked a ‘normal’ office job for most of your working life, or maybe you were a teacher or otherwise employed. Most of you will have started your business as a side hustle before deciding to leave your job completely and becoming self-employed. The freedom that comes with entrepreneurship is amazing, but you will sometimes hit a block. That is normal. But going on yet another marketing course is not the answer. What is my advice?
I know I have been banging on about my 7-week programme From Overwhelmed to On the Ball, but I know that sometimes there is a need. I know that some of you are thinking about signing up, and are still sitting on the fence, for whatever reason. Perhaps because you don’t know what you’ll get out of it. Or whether it will be too much to digest. Or that you are not sure if the investment is worth it. I will give you five reasons why you should not book on my course.