I started out this business in 2020, mainly serving artists and designers, because I worked in the creative industries for over 20 years, and that is what I knew best. But lately I started attracting more and more spiritually conscious business owners such as coaches and therapists, without specifically targeting them. What has happened? Why did my niche change?
As self-employed business owners, we often don’t take a full break over Summer, but those warmer, slightly more lazy months can be an ideal time for you to take stock and review your goals, improve your marketing, rewrite your copy, or do some blue-sky thinking. What else?
This article is specifically aimed at (life, health, and creative) coaches, (holistic) therapists and other people who rely heavily on getting those first free calls booked in by potential clients. Most of you call them strategy calls, others call them discovery or clarity calls – they are the same thing. If you work as a coach or therapist, you may perhaps not always find it easy to get those first free calls booked in, especially if you are just starting out and haven’t built up that strong presence and reputation yet. How do you get more leads, and why are those call important?
He had been working 12 hours a day plus weekends for a while now. Wearing all the hats. He once was an incredible designer, but his business had grown, and now all the admin was sucking the life blood out of him. He hated his business, had no time for himself, and wished he was free. His life was so full, and empty at the same time. He booked a Power Session with me. I threw him a life line.
Doesn’t that sound heavenly? Slow marketing? I know, marketing can be such a pain and necessary evil for many. You feel passionate about your business (idea), but the idea that you then have to start shouting to the world about it, fills you with dread. Why can’t people just magically find you and start buying? If only it was so simple. But it does not have to be complicated either. Today I want to talk to you about slow marketing, what this means, and how you can get good results and clients by doing marketing in a way that keeps you sane and not stressed out.
Did you watch Pippi Longstocking as a child? I loved watching these series. So fun, free, creative and imaginative. And didn’t we all want to be like Pippi? The brave, spontaneous and strong-willed girl, who had no fear, and lived all by herself with her horse and her monkey. I definitely did not want to be like goodie-two-shoes Annika, the girl next door, who was scared of everything and just wanted to stay in her comfort zone. Did you? Who did you feel was most like yourself? It’s an interesting metaphor, but one that deserves a little attention. What does it say about you? And if you are actually more and Annika than a Pippi, could you still be brave and be your own boss?
Does anyone need a hug right now? It was Monday morning, I sat at my desk while staring at my screen, and I felt utterly deflated. What’s the point? I thought. Who still wants my creative coaching services when the world is on fire? When there is a war on our doorstep? I was probably not the only one feeling like their business suddenly felt completely meaningless in today’s reality. How can you pick yourself up from feeling this low, and keep going? Should you feel guilty if you do? In this post I want to explore some of the things you may be feeling right now, and how to navigate through all of those emotions as an entrepreneur.
Morning routines. Do you have ones you swear by? I end up swearing when I try to stick to any of them. I am not disciplined or consistent enough at all to follow rigid regimes. I don’t like to be controlled and being told what to do, no matter if it is a boss – or a morning routine calling the shots. Still, in the entrepreneurial sphere, it is looked at as something we all should be doing in order to become successful. But should we? Do these routines really make a difference?
Sometimes in life, you start a job – or a business – and it is fantastic at the beginning. You are excited, it all is new, there is so much to learn! But then, one day, something starts to niggle. The spark is gone, cracks begin to appear. You hate to admit it, but your work and you are no longer aligned. You have outgrown each other. And unless the job or business grows with you, there will come a point when it all feels out of sync. That’s when we usually enter a time of turmoil and stress. Today I am exploring a topic that most of us will encounter at least a few times in our lives: when to call it quits.
This blog post is a very personal one. Today was a tough day. I am on day 13 after getting sick with Covid, and it has worn me out. I usually get sick with flu or colds at least once a year, so I know the feeling, but this virus is a beast. At least, it was for me. And perhaps, in a strange way, it is just what I need, spiritually, and where I am in life right now. Today’s blog post is about acceptance, patience, surrendering, and trust in the process. Sitting with the pain, and working through it. Ouch. As an Enneagram type 7 and manifesting generator (Human Design), these things are hell, but unfortunately things I can no longer ignore. I have been fighting a grizzly bear for a very long time now, but the fight is over. This is my story, and that of many other strong women.