Why sharing your core values will attract your ideal client

What are your core values? Do you know what they are?

What are core values anyway? Core values are the fundamental beliefs of a person or business. These guiding principles have an influence on how you live your life, how you behave in certain circumstances, and how you do business. Core values also help entrepreneurs to determine if they are on the right path and fulfilling their goals. Core values keep you straight. In this post I will explain a bit about the importance of knowing your values and how sharing those in your marketing can help you attract your ideal client.

What are examples of core values?

The list below shows examples of core values you may have as a person. Which ones resonate with you? And which ones do you feel also apply to how you do business?

  • adventurous
  • authenticity
  • commitment
  • compassion
  • concern for others
  • consistency
  • courage
  • dependability
  • enthusiasm
  • fearlessness
  • friendliness
  • good humour
  • honesty
  • honour
  • independence
  • integrity
  • kindness
  • loyalty
  • open-mindedness
  • optimism
  • perseverance
  • pragmatism
  • positivity
  • reliability
  • respect
Small business coach in Spain

How do these core values for a guide for your business?

Now you may have written down ‘friendliness’, ‘loyalty’ and ‘reliability’ as values you feel are really you. These are values you can easily see as applicable for a business too. But what about ‘open-mindedness’, ‘fearlessness’, and ‘authenticity’? If you go a bit deeper, you’ll find that some of these values may also really apply to you as a person. Do you still feel these values are carried out in your business?

The reason I am asking these questions is, that I am a strong believer in authenticity, honesty and living soulfully, or close to your own truth.

However, all too often you see entrepreneurs getting a bit lost on their journey of building their business. They suffer from shiny-object syndrome, self-limiting beliefs, compare themselves to others and they try and copy them because they think that will give them the same results. In other words: they are not using their own personal core values as their guide. And what happens next, is that they lose hope, become frustrated, feel they are not good enough, and – sometimes – even give up.

Because you can’t pretend you are someone you are not. And you are enough. So stick to your own great core values!

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Your personal brand is all about values

Staying true to those core values, therefore, is important. Not just to keep yourself happy and confident in yourself, but also to align your business to who you truly are and want to share as a brand. If your brand is you, you have no other option than to understand your core values, and build your business around them. If you want to build trust with your audience, and get them to join your tribe, you need to be transparent and share those values of yours. Not hide them, because you think they are somehow not ‘professional’ enough (adventurous, humour), too ‘soft’ (kindness, integrity), ‘too much’ (enthusiasm, optimism, fearlessness), etc. Authentic marketing means showing your true spirit.

But what if clients don’t like my core values?

If you are scared that by sharing your personal values, and being a little vulnerable in your marketing, will put off your audience, then…who is your audience? Are those people who you want to attract and work with, or do you in fact, have to rethink who your ideal client actually is?

If you are a service-based business, like a coach, a designer or a photographer, for example, you want to attract clients you enjoy working with. Who you can have a pleasant working relationship with. Especially if you embark on a 12-week programme or a big project together. If your audience does not see who you really are and what you stand for, then they may be in for a surprise when the real work starts!

Don’t you think it would be much better that clients choose to work with you because they are drawn to you as a professional, like your personality, understand what your core values are, AND love the quality of your work?

soulful business coach
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How do you use core values in your marketing?

So now you know what core values are, how do you use them as a guide in your business? The best thing is, to not give it too much thought, and just be yourself. If you show up as your own lovely personality, with all your quirks and personality traits, and you are clear on your message, your core values will be visible and noticable. If you are a naturally kind and friendly person, this will shine through in your live videos. If you have a great sense of humour, your social media posts will likely be very entertaining, and still be relevant to your business. If you always give a little pep talk in your Facebook group on a Monday morning, people will know you are pretty reliable. You see what I mean?

What are my own core values? Creativity is a huge one for me. Creativity is my fuel, and I wouldn’t know how else to run a business than in my own, unique, creative way.

Freedom comes close second, especially in my personal life (but as a business coach this will automatically help me spur on my clients to become financially independent and make their dreams come true). Concern for helping others is another important value, as I care deeply for others. And then there are positivity, open-mindedness and honesty. My live videos, my social media content as well as my blog posts all carry these core values. I don’t pretend. I just want to serve. What you see is what you get!

What are your core values?

If you want to spend a productive hour with me brainstorming about your own core values, how to align your business to them, and where to go next – my Power Hours are great for this. Motivation and fresh ideas guaranteed. You can book them here.

How I can help you get more clients for your business

Because you want more clients, right?

How do I work with my clients on getting more clients for their business? I work with creative and soulful entrepreneurs people such as photographers, designers, makers, teachers, life coaches, yogis, therapists and other small business owners. Mainly service-based, some product-based, and mostly in the first few years of their business. All of my followers and clients are looking for help in growing their audience, making marketing easier for them – and, of course, earning more money doing what they love. As a coach, I support them with these goals. But what does this look like in real life?

What is holding you back right now?

Most times, we start our collaboration by talking about the client’s business (idea), and where they are at right now. Then we look at short and long-term goals, and where they want to take their business. By talking we will discover the biggest issues that are obstacles in moving forward, which are sometimes to do with mindset, most times with clarity around their niche, offer and target audience.

But many times the clients feel lost and needs actual marketing skills. Because, be honest, starting your own small business does not automatically make you an expert in social media, email marketing and attracting your ideal client. Right?

creative and joyful marketing

My coaching sessions can be very hands-on and practical

Here’s an example of a real-life client I am working with.

This week I worked with one of my 1-to-1 clients, a new life coach, on planning her first launch of a 6-week group programme. How do you launch a group programme? Where do you start?

How do you get people to sign up?

So we looked at her target audience, decided on time scales and pricing, chose actions to be taken (like organising a free challenge), and explored how to actually get people to sign up. I then shared my screen with her and walked her through some tech.

I showed her how to create an email list, how to make a sales page with a sign-up button, told her how to link to a payment system, and how to set up automated messages.

We did a lot in 90 minutes! Next week we will plan content to create a buzz within her audience, after that we may look at the best ways to deliver the programme.

A tailored approach, because each client is different

So, investing in a coach can very much look like that: personalised training sessions, as well as looking at long-term business goals and mindset issues. And it can be so helpful to have someone to discuss ideas with. Most of us work on our own, and although as creatives we often have ideas coming out of our ears, we are not always sure if they would actually work.

Having a buddy to talk to can be just the thing you need. And with weekly coaching calls, you are much more likely to implement your ideas and learnings.

Photo by Julia M Cameron on Pexels.com

Practical examples of things I can you help with as a coach:

  • Carving out your niche and offer
  • Defining who your audience is
  • Finding your unique voice and marketing message
  • Preparing for a launch
  • Creating a marketing strategy
  • Bringing more joy into your social media
  • Creating better content that converts
  • How to start a blog
  • Brainstorming passive income ideas
  • How to increase your email opening rate
  • Creating a lead magnet in Canva, building a funnel and email nurturing sequence.
  • Or all of those!

Sometimes a one-off Power Hour is all that is needed to kick-start someone’s motivation and help them on their way. Other times working with me for 3 or 6 months on short and long-term business goals will get real results and gives clients a wonderful, lasting transformation.

At the end of the day, you’ll still have to put in the work yourself, but having that weekly session with a coach to work on your business can speed things up a lot and help you to take action. You will earn back the initial investment much quicker than you’d expect. And more. Something to think about!

You can book a FREE 30-minute call with me to tell me what you are struggling with, so we can chat about the options that suit you and your budget. I will never push anything on you, or talk you into things you don’t need. But I am here to help and would love to support you and help you grow your business.

I hope this gave you some food for thought! Remember to celebrate your wins this week, and give yourself a pat on the back. You are doing amazing.

5 tips for staying sane when using Social Media for your business

5 tips for staying sane when using Social Media for your business

It’s a curse and a blessing: social media. It is free, and it can be a powerful marketing tool, but boy, can it drain your time and energy. Crafting content, coming up with ideas, making sure your branding is good, making sure your message is out there, building your brand. Connecting with your followers, growing your audience, replying, commenting on other people’s posts, using the correct hashtags. It can take up many hours. In fact, it can make us start hating it. What can you do to stay sane on social media, make it more joyful, and still get good results?

1. Be where your fans are

You keep posting on Facebook, but are your ideal clients actually there? Before choosing a platform, you have to ask yourself the basic question first: who do you want to attract, and where do they hang out? Sketch a profile of your ideal client, or the person you most want to talk to, and draw into your world. They may be on all platforms, but most likely are predominantly on one favourite. Then be there. Attract them with relevant content, hashtags, and a clear message. Don’t spread yourself too thinly. Retain your energy, and stay focused on the goal.

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2. It’s not quantity, it’s quality you need

You look at your competitors with their shiny accounts and their branded feeds, and feel a pang of jealousy when you see how many followers they have. Thousands. Tens of thousands even. There you are with your rickety page and your shoddy posts, and your 125 followers. You feel inadequate, envious, but most of all a little hopeless. How on earth do they do that? And more importantly, what are you doing wrong?

You are doing nothing wrong, my friend.

The most important bit of advice I am going to give you right here is that it is not about the amount of followers or likes you have, it is about how engaged your audience is. At the end of the day; a silent audience of 10,000 is no good for sales. It may look impressive, but if nobody says anything, then they are not going to buy either. So be grateful for the few hundred people that do follow you, like and comment, and build on that. Start talking to them, and make them feel heard. They follow you because they love what you do. Nurture them and serve them. Growing a loyal audience that buys from you takes time (2 years is not uncommon!), and requires trust. Build that trust with great content and authenticity.

Try and get a couple of sales from your small audience to begin with, or offer something for free in return for feedback and a case study. Gather testimonials, and use those cases again in your content to build authority and trust. All of these steps will help you get more results from social media..

social media coach
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3. You are not posting to get people’s approval

Before you post, reconnect for a moment with your inner compass and your self-worth. It doesn’t matter if the branding is on point, or your photo has the right filter; it is about your message, and what value you offer to people’s lives. It is also not about getting approval. Think about how you want to serve your audience, and how best to share your knowledge, your gifts and talents with them though your posts. Tell your truth. Make them think. Bring joy. Spark their curiosity. It may resonate with some people, who are likely your ideal client, but it may not be someone else’s cup of tea. You are not posting to please others. You only need to resonate with those who you want to attract into your world.

You are not posting to be validated as a business or a person.

4. Practice posting from your authentic self

Don’t post daily just for the sake of being ‘visible’. You’ll soon run out of ideas, and end up posting content that doesn’t align with your message at all, or how you want to be seen as a business person. You may copy a type of post, because you’ve seen others do it, and got tumbleweed on your page as a response. Try writing, recording and expressing from your authentic self, instead. People follow you for a reason, and the reason is you. Your skills and knowledge can probably be found elsewhere on the internet, but as a person you are unique. Your audience loves you for who you are and how you serve them and talk to them. So don’t try to be someone you’re not. By creating content, you are practising expressing yourself and that in itself is valuable.

Post that unpolished video, unedited selfie, and blog post written from the heart. Not only will this hit home with much of your ideal clients, it also makes social media more joyful for yourself.

best social media tips
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5. After posting… take a break

Once you post on social media, go and do something else. Don’t sit and wait for the dopamine hit. Don’t keep checking to see if there is engagement! There may be, or there may not be. Ignoring the likes will strengthen your boundaries, and make you feel more in charge of your work. It’s just a post. If you haven’t already, turn off notifications on your phone for likes/comments/shares.

Check engagement later in the day, or the next morning. If you have an interesting post that has plenty of comments, most likely people will start talking to each other, and this is what you want! Creating community is the best outcome from running a group or page on social media. You don’t need to be there constantly. Checking engagement is good, so you learn what resonates with your audience, and it can feed your future content. If they love a certain topic, create some more, go deeper. You may even want to design a service or workshop around it.

And finally…

Don’t make social media a headache for yourself. It is not the only marketing tool in the box, and you don’t need to have it all sussed within a few months. Take your time, find out what makes you feel joyful about it, what type of content you love creating, and above all: how you can be your most authentic self. Keep being unique, don’t care what others are doing, and serve your audience. If you can inspire or help just one person each day, you are doing fantastic work.

Are you in my free Facebook community yet?

The difference between an entrepreneur and a (small) business owner

The difference between an entrepreneur and a (small) business owner

What would you call yourself? An entrepreneur or a small business owner? Or a business owner in general? Or self-employed? We often intersperse these terms because most people don’t give it much thought and feel they are more or less the same thing. But more often than not, we feel the term ‘entrepreneur’ sounds too posh, too much, too pretentious. So we stick with ‘small business owner’, and you notice this especially amongst women. Feels safe, right? But there really is a difference, and creativity is at the core of it. I tell you why you should start calling yourself an entrepreneur from now on, and feel good about it.


ɒntrəprəˈnəː/ “a person who sets up a business or businesses, taking on financial risks in the hope of profit.”

That’s the definition in the dictionary. Basically, being an entrepreneur means that you are starting a business from scratch, you are the inventor, and the creator of your business, accepting the fact it may not work. But for me, it is so more than ‘taking on financial risks’. If it wasn’t for you, it wouldn’t exist. It is all about creativity, passion and vision. You dreamt it, you visualised it, you put the steps in place to bring it into reality. Tell, me, is this exactly what you did? Then call yourself an entrepreneur! Take the credit, my friend!

You are a creative powerhouse, and you made this happen, all by yourself. You ARE an entrepreneur.

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Owning a business does not equal entrepreneurhsip

You can be an entrepreneur AND run a business. This is ultimately what most end up doing. But just owning a business does not automatically make you an entrepreneur. How does this work, then? Let’s say your parents owned a shoe shop. You helped them when you were young, and then when the time came, you took over the ownership. You are now the owner of a shoe shop. Your mum and dad were the entrepreneurs, when they opened the shop thirty years ago. They created it, and took on the financial risk. But now you own the business, which makes you a business owner. However, if you decide to set up another shoe shop, selling pink trainers only, not knowing if it will take off, that makes you an entrepreneur. Because you are the creator. Get it?

Entrepreneurship is 100% creativity

If you are a creative, you most likely have an entrepreneurial spirit. Being creative is another term that often gets confused, as many believe that creativity is the same as being artistic. That is not true. Being creative means you are creating something. First there was nothing, now there is. A painting….or a business. You are creative. And being entrepreneurial does not always have to mean starting a business en making money, in my eyes. If you organise a local fair, start a choir in the neighbourhood, or get people together for a networking event – you are showing your entrepreneurial spirit too.

You have an idea, and make it reality. You have a thought, figure out how to do it, and you make it come true. This is creativity. This is entrepreneurship. They are very much entwined.

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Entrepreneurs are brave and fearless

How would I describe myself then? I am a creative being, but happen to be artistic too. But it is my creativity, which I have had inside me all my life, that has made me into an entrepreneur. That, together with my adventurous personality, and not being risk-averse. Because to become an entrepreneur and start your own business requires you to take risks, and be brave. Because, if you invest money in yourself and your new business, this means a financial risk. If you leave employment to start a business, this is scary!

Not only that, but it often comes with self-doubt, fear of judgement, and a lot of hard work for little income at the beginning. Will you be able to make it work? What will people think? What if you won’t make any sales?

Be proud of what you have created

But if you run a business, whatever size, that you crafted yourself, out of a dream, out of your own ideas, with your bare hands, with your dedication and passion, energy and money, then you can bloomin’ well call yourself an entrepreneur. If you don’t use this term because you feel it is pretentious in some way, stop feeling you are not worth such a title. You are a rock star entrepreneur. Perhaps your business is small, but it is mighty.

Need more motivation? Feeling stuck? Check out my services for entrepreneurs, or email me to schedule a free discovery call.

How life shapes you (and how bosses can have a huge impact on your self-confidence)

How life shapes you (and how bosses can have a huge impact on your self-confidence)

I can safely say that now I am in my 40s I am a lot more confident than I was in my 20s. Life experience, becoming a parent, moving countries, and setting up a number of businesses from scratch have all helped me become the woman I am today. I am a lot braver these days. Gosh, I even gave a talk in Spanish last week, in front of a bunch of students. But I do remember some of the bosses I used to have when I was a young girl, starting out on the career ladder. You probably all have examples of those types: authoritarian, snobbish, with terrible social skills, and just making you feel like shit.

It’s funny how, when you least expect it, these memories can suddenly pop up again years later. Here’s a story that I remembered again last weekend, out of the blue.

When I was 23, I landed myself a pretty decent job in Rotterdam, the Netherlands. I got hired as one of the grants advisors for a Dutch organisation that was the portal to a whole host of subsidies for people needing money for research, books, exhibitions and other projects in the field of architecture and design. It was very enjoyable helping all these creatives with their projects. I worked hard to make sure their applications were well written and ticked all the boxes, so they were successful in receiving the money.

In a way, the coaching of entrepreneurs was already inside me somehow, even then. We also had a great team of people, and there was never a day when we didn’t have a good old laugh.

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Not worthy enough

After two years my contract was not being renewed. It was already on the cards, as it was a temporary post, but to be told that my time was up, was still a bit of a bummer. As a token, I was offered to do a career orientation session with an agency. The result? Communication and Culture. I loved it! It was so accurate. I am a prolific writer, a true creative, and I love the communications and marketing aspect of the cultural sector. I had a meeting with my boss in her glass office, to talk about my experience and test results, and what she then said to me, was a slap in the face.

“Ah yes”, she said, when peering at the papers over her black designer glasses, “That figures. You are not someone who goes into a lot of depth.”

Just 25 I was. Still at the start of my career. Sitting in front of a 50-something-year-old female boss, who tells me that basically, I am a shallow person.

When she then asked me how my job hunting was going, I told her that I had been interviewed somewhere, but that they had chosen someone else because I was ‘more expensive’ (based on my salary back then). “Yes,” she then replied. “We did hire you for too much money”.

You brush it off but it always sticks

It is funny how these comments never leave you. To be told as a young person you are not worth the salary you were hired for, is hugely damaging. I had never had any negative comments about the work I delivered. To use your power as a senior boss over a young employee to crush them like that is so bad. I have no idea whether my boss at the time even had the slightest idea what impact her words would have on me, and that nearly 20 years later, I still remember them so clearly.

Especially as another woman, twice as old as myself at the time, wouldn’t you try and give your young female employee the self-esteem to go out into the world and do beautiful things?

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Do I suffer from imposter syndrome? Of course, I do, at times. Especially when launching something new, or making myself visible online. And in particular on LinkedIn, where many of my contacts from twenty years ago are still in my network. And everything on LinkedIn always looks so shiny, professional, and business-like. I am no longer the young girl I was twenty years ago and have so much more experience and knowledge. I really shouldn’t care about what old colleagues, bosses or even ex-boyfriends think. But still, those words from long ago creep in at the weirdest times, and I have to remind myself that I am no less than someone with an impressive profile picture and a huge following. I have a lot of goodness to share.

Forgiveness is the only way

I have helped so many creatives in my life. My support lifted them up, gave them the confidence to grow and have a positive impact on the world. I know I can motivate and inspire people with my talents and gifts, and my eternal optimism. I have written so many strong promotional words to help attract the audience my clients and their work deserved. And I have become a fearless entrepreneur, who emigrated twice, now speaks three languages pretty fluently, and is able to create a whole new life from scratch, no problem.

Perhaps those harsh words from my old boss, so many years ago, fired me up to prove her wrong. I went into the world and waved my magic wand. And perhaps she had her own hurt, sadness and struggles to carry, that made her so blunt. Everybody has their own story, and everyone has their own internal battles to fight. So today I will forgive you, dear boss from 2004, for saying the things you said to me in that swanky glass Dutch office. They made me stronger, but not bitter. And we are all human. And we can all be better tomorrow. I hope you found some softness in your heart and smile a bit more.

Are you trying to overcome mindset blocks or confidence issues in your business? Book a free 30-minute call with me to see if and how I can help you as a coach.

Why I don’t believe going on another marketing course is the solution

Why I don’t believe going on another marketing course is the solution

Many of you will not have a marketing or business background. You will probably have worked a ‘normal’ office job for most of your working life, or maybe you were a teacher or otherwise employed. Most of you will have started your business as a side hustle before deciding to leave your job completely and becoming self-employed. Well done for being brave! The freedom that comes with entrepreneurship is amazing, but you will sometimes hit a block. That is normal. Running a small business on your own is not easy, and keeping yourself constantly motivated and visible online is a challenge.

So what is my advice?

You may think you are rubbish at marketing, or need more skills. You may search online for inspiration, or sign up for yet another ‘free’ challenge, masterclass or webinar coming past on your timeline, hoping to find the holy grail. You know the ones, right? They all sound fantastic, but in the end, they are all the same. You may learn a few quick tricks, but more likely, you probably waste an hour of your time watching something that taught you nothing unless you paid for an expensive course. Stop it.

You keep swimming, but you need a lifebuoy.

Photo by Evelyn Chong on Pexels.com

I don’t believe going on another marketing course or webinar will boost your business.

Unless you are an absolute beginner, or you feel you want to learn a specific skill such as blogging or closing a sale, you already know what to do to become more visible online. You have all the knowledge already in you.

The problem is; you feel overwhelmed and deflated. Or you have some pesky mindset and confidence blocks, telling you that nobody is interested in your content, or they will laugh at you if you go live. Am I right?

So you procrastinate. You avoid working on your marketing, don’t think about your content strategically, and just keep doing what you do, hoping that somehow it’ll all be OK. Or you accept that you won’t earn a lot with your business, but at least it’s a fun thing to do.

You need support. Someone who believes in you. You are worth more than this.

Photo by RODNAE Productions on Pexels.com

Going on more courses is just an excuse for not taking action

Signing up for yet another course makes you feel that you are doing something positive, right? You are working on your business, learning more. But I don’t believe another marketing course will solve your problem. You can gather all the knowledge in the world, it does nothing if you don’t start using it.

I believe you need someone to hold your hand, and help you implement it all. You need a freakin’ cheerleader! How would it make you feel if you were being held accountable every week, or fortnightly, so you got stuff done? Someone who would give you the confidence to try new things, push you out of your comfort zone and make you feel incredibly proud of yourself? No more lonely study hours, please.

Your business is worth shouting about! You are amazing, with all your skills, expertise and talents, and your gifts can help people and change the world. Keeping yourself small is not the answer. I believe in you.

Maybe you have never considered working with a coach. It just isn’t on your radar. Perhaps you think (like I did!), that a business coach is something for ‘real’ entrepreneurs who are doing ‘real’ business. But you are doing real business, and you work so hard at it. And having someone beside you, supporting you, and helping you grow as an entrepreneur, is not something ‘luxury’. It will probably be one of the best investments you have ever made. Not just in your business, but in yourself. You don’t need another marketing course. You need a buddy who believes in you.

Book a free 30-minute call with me to find out how I can support you in your business.

No obligations, just a chat.

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Easy ways to launch an online live course without complicated tech

Easy ways to launch an online live course without complicated tech

So many clients and fellow entrepreneurs tell me how hard they find it to find their way around online tech. They may want to teach an online course, or a masterclass of some sort, but the idea of having to study platforms, payment systems and integration makes them run for the hills. Such a shame! So today, I am going to share my favourite tricks to launch a paid online programme, course or masterclass without giving yourself a headache.

The possibilities are endless now. Teachable, Thinkific, Membervault, Kartra, Podia, Kajabi…they all have exotic names, and all have their own tech attached. Also, you often have to spent AGES making the pages look the way you want, so it matches your branding, etc, and before you know it, another week has gone by before you even started creating the actual content! Oh, and let’s not forget the Pro upgrades you most likely need, which hammers your budget once again.

Keep it easy, perfection is overrated!

I felt like this a few months ago, before I launched my own group programme From Overwhelmed to On the Ball (which I will be running again in autumn). I felt all stressed out, and in the end, I almost didn’t do it. But then I decided to take a step back….and do it my way. The easy way. Because that is how I roll.

So where do I host my course? A weekly Zoom call, a PDF, and a private Facebook group.

I created a sales page, embedded a payment link, and now send a zoom link and a PDF attachment via email to my small group of participants. That’s it. THAT’S IT!

creative business mentor coach
Photo by Andrea Piacquadio on Pexels.com

People want your knowledge and support, not a shiny system

OK, OK, there was a slightly longer run-up to actually getting people to sign up. I also created a landing page for a free challenge on Mailerlite, my email system, so I gathered lots of email addresses. Then I directed them to a special private Facebook group, where I gave the free training, and then promoted my paid course. But even the 3-day challenge I kept really simple. No PowerPoints, or complicated long presentations, but simply a daily 30-minute training on Facebook Live. I just showed up and talked. Easy peasy.

My advice? Keep it simple and just start. Learn as you go, tweak on the way, review it afterwards and improve. Get feedback, try things out, and next time it will be even better. We get so sucked into the tech bits, that we forget what it is actually about: YOUR KNOWLEDGE.

People don’t sign up because of your brand colours, or how pretty your freebie looks. They come to you for help. Go and help them. In all your beautiful imperfection.

business mentor for artists
Photo by Andrea Piacquadio on Pexels.com

What I recommend to launch your live online course

To build your audience:


A much better system than Mailchimp, in my opinion, Mailerlite gives you a very straightforward option to build a landing page to sell your course on, or gather email addresses (if you offer a free download or challenge). You can set up an automated email sequence as well, to start a funnel. It is free for up to 1000 subscribers.

Facebook group

Forget the pages and the profiles, it’s groups that are your best tool. Through any freebies you are offering, make sure you direct your subscribers to your free group, to nurture them some more. Promote your group wherever you can, so people will join. If it is clear who the group is for (in the title, the header and the description), people will join if they see the benefit.

In your group you can host Lives, events, free challenges and promote your paid courses. The more engaged your group is, the higher the chance that they will buy. For my live paid course I set up a separate private group, so my participants can chat with each other or ask me questions in between the weekly group calls.

To collect payments:


Paypal is often the first payment app people think of, but they take a hefty cut. I discovered Tillypay recently, which is from Stripe, and it works very well. They take 2.5% off the sale price, whereas Paypal takes around 4.4%. If you set up a Stripe account you can very easily create a Tillypay payment link, which you can share everywhere you need, in emails, on social media, wherever you promote your course. I created buttons on my web page and linked them to Tillypay. Simple. Once someone pays, you collect their email address, so you can contact them. You can also direct them to a URL (or your Facebook group).

To create pretty graphics and PDF workbooks:


Whether it is pretty posts for your social media, or an e-book, Canva is your best friend for nice looking graphics. I created my downloadable freebies in here, but for my paid course I also designed the workbooks and the whole presentation I share during the live training. I use my brand colours and make it all look good.

To deliver the training:


And then there is the delivery! I have a Zoom Pro subscription, so I can hold meetings longer than 40 minutes, but if you stay under that, it is a free app. I schedule the weekly training, and then send out my group email the day before with the link, and the PDF workbook attached.


I record the Zoom training calls, and download them on my computer. I then upload them onto Vimeo, so I can easily share the replay with my participants, or post it in our private Facebook group.

Work with me

creative business mentor coach

I coach many creative businesses like artists, photographers, designers, travel businesses, quirky event businesses, life coaches, and other solo entrepreneurs. I help them get more clients, through authentic and joyful marketing, boosting their confidence, and create clarity in their business.

Are you interested in finding out more about working with me 1-to-1?

Book a free call today

Why you should NOT sign up for my 7-week programme

I know I have been banging on about my 7-week programme From Overwhelmed to On the Ball, but I know that sometimes there is a need. I know that some of you are thinking about signing up, and are still sitting on the fence, for whatever reason. Perhaps because you don’t know what you’ll get out of it. Or whether it will be too much to digest. Or that you are not sure if the investment is worth it.

Stop thinking about it. I will get you off that fence right now.

I will give you five reasons why you should not book on my course.

Don’t sign up if:

  1. You feel happy and in control of your marketing and social media.
  2. You are already attracting a steady stream of clients. You’re fine.
  3. You know where you’re going, you’ve got a clear business strategy.
  4. You don’t need any coaching, or the support of a kind mentor who ‘gets’ you, gives you new ideas, and makes you feel super motivated.
  5. You think that you are not worth the investment of €297 for nearly two months of group coaching, learning, and growing as an entrepreneur.

Did you disagree with one or more of these statements?

Many of you tell me that you feel lost in the whole marketing thing, that it’s a grind, and how much time you seem to be spending on it, while you would much rather focus on creating and serving in your business.

You feel tired of doing it all on your own, you need support, guidance – and above all: accountability, to stop procrastinating. I give you all this in the seven weeks we will work together as a group.

I will be your expert buddy, your happy-go-lucky, positive, solution-focused coach, who will make you feel motivated again and focused on your goals. We will work together on your message, marketing and mindset, so in less than two months you will feel ready to move to the next level in your business.

If you are making the incredible decision to invest in yourself today, I have some great news: you can grab the last seats on the programme, ready to rock.

We are starting on the 20th of April, and the 19th is the last chance to sign up.

Doors are closing at 5pm UK / 6pm CET on Monday 19th of April.

The next chance to sign up for the programme will be in autumn 2021, when the course will be offered at its full price.

Take advantage. It’s beta time now, and I’d love you to be part of my first batch of students!

Hiring a coach, isn’t that for ‘proper’ entrepreneurs?

Hiring a coach, isn’t that for ‘proper’ entrepreneurs?

Not long ago I thought that business coaches were for people who run, like, ‘proper’ businesses. Not like me. You know, little old me, who used to work from the spare bedroom, being a creative, and trying to make ends meet. Business coaches, I didn’t even have a clear idea of what they did. I imagined that they’d be talking about stuff like sales projections, the budgets of the company, the targets, whatever, blablabla. Not for me, anyway.

But now I am a coach myself. And you know what? It’s not like that at all. I am just like you.

I would be the last person to say that hiring a business coach was ever on my radar, all the years that I was a freelancer or had a creative business. I just battled on, I accepted my income was low, and I’d be working all hours. But boy, would I have loved to have a coach at times.

Photo by Cristian Rojas on Pexels.com

The lonely juggling entrepreneur

When you run a small business like you and I do, you are most likely the only one running the show. You may have outsourced part of it (like your accounts), but you are probably wearing ALL the other hats. And many of us are parents too. It is a lot to juggle. It can be lonely. And when do you ever take a break?

Don’t you feel anxious about keeping your social media updated daily, for example? Often half the day gets swallowed up by creating content, pushing stuff out, making yourself visible (again), and basically, making sure people don’t forget you exist. It can be so exhausting, can’t it?

Photo by Liza Summer on Pexels.com

The world would be boring without you

The thing is, you don’t have to do it all, every day. Give yourself a breather. And especially: give yourself a big pat on the back too! You are amazing, building a business all by yourself! I get it, you never feel good enough, I know. But please, hear this from me: You are good enough. I am ALWAYS blown away by people like you, and the passion you have for what you do. You are a fabulous human, and without you, the world would be a boring place. You just need some support, that’s all.

And that is exactly why hiring a coach is not such a bad idea at all. Yes, of course, you can hire other people too, like social media managers, or admin assistants. They will definitely take some load off you. But outsourcing these types of things doesn’t help you with the bigger picture, to help you grow professionally as an entrepreneur. Who will be providing you with a clear road map, navigating you to success?

Photo by Leah Kelley on Pexels.com

A creative buddy to stop you procrastinating

Where do you want to be in a year’s time? How will you actually get there? Do you have a strategy? And are you using the right tactics? A coach is your partner-in-crime, who will be able to keep you motivated and hold you accountable, so you do get where you want to be.

And you don’t need to hire a coach forever. Often, investing in yourself and your business by signing up for a coaching programme will be for around 5 months. But by working with a coach, you are assured to get more stuff done and reach more of your goals than you probably would on your own. And hey, having a buddy beside you, who believes in you and cheers you on, and who understands your creative business, how nice would that be? No more procrastination, and you’ll feel incredibly proud of yourself as a result.

How would you feel if nothing changed?

So no, hiring a business coach is not just for the big corporate business guys and girls. And you are very much a proper business! If you feel like you’ve been struggling lately, and you really want to take your business to the next level, then hiring a coach is an investment you won’t regret. Just imagine what it would feel like if nothing had changed, by this time next year.

Now imagine how you would feel if you had more clients and sales because you had the right tactics and were targeting the right people who would pay your prices. You’d earn back the investment in no time.

I am a creative entrepreneur myself, and I know the creative brain inside out. I love supporting small businesses like yours, not just with marketing and business advice, but with personal development support too. Because we all struggle with mindset issues, and we all keep ourselves way smaller than we should. You deserve to be as successful as you wish to be. It’s your time.

Have people ever told you to get a ‘proper job’?

Has anyone ever told you that “you’ll never earn money like that”, or “it’s better to find a ‘proper’ job”? I’ve been on the receiving end of such comments multiple times! I chose to study Art History at uni. My parents were always supportive of whichever study I’d choose (thank you, mum and dad!), but I remember the laughs and sniggers of classmates (who all chose business economics) and even eyebrow raises by family or friends of the family, asking whether there was any work in that.

Basically, they all thought I was stupid to pick a subject that was destined to lead me to poverty.

Money blocks and undercharging

It somehow sticks when you hear that message.

It becomes a mindset issue. Because everyone told me “there was no money in the arts”, I settled for less. I accepted the fact that pay was low, and that I should be grateful to even have a job in my industry. So even when I, years later, set up my own business and became a shop owner (in vintage furniture), I kept myself smaller than I should have. Because deep down I believed that, as a creative, you don’t earn much, and that “I wasn’t a real shop like the proper ones in the high street”. So I stuck to a tiny budget, didn’t feel brave or ‘business-y’ enough to take financial risks to grow, and I always over-delivered and undercharged.

Don’t get me wrong, I loved running my shop and had a fantastic four years doing it, but the truth is, I just covered my expenses with the sales I made, and a bit more. If it wasn’t for my husband’s support, I couldn’t have lived off the revenue of my shop alone back then. I now look at those years as a total investment in my business skills and knowledge, and I am super grateful for the opportunity they gave me to grow in confidence and to figure it all out by myself.

I learned SO much. But I now know that with the right mindset, and perhaps a coach, I could have made it much bigger.

Your path is yours and yours alone

Despite my money blocks, I have never had to work a part-time job on the side just so I could do my creative stuff too. I have always worked in the arts and creative industries. And so: yes, there is work in it, and if there are no jobs, you can create your own. And yes, you can even have a creative business AND earn lots of money with it. It all depends on mindset, strategy, and skills.

I managed to find work in my field even before graduating, both in Holland and the UK, and I would tell anyone to follow their own path despite negativity from people around them. Get a ‘proper’ job? Fuck ‘em!

creative business coach
Photo by Matt Hardy on Pexels.com

Know what you can offer, and share your USP

YOU know who you are and what type of work will bring the best out of you. I would have died in a corporate environment. Small business, any time.

The one thing, however, I know was a leading factor in my success to always find work in my field, and how I launched my little vintage shop and got sales, was the fact that I am good at communicating. Communication is key. Your message has to be CRYSTAL CLEAR. And you got to own it, and show up like the expert you are.

Explaining your personal USP, making yourself visible, and making the right connections. You gotta be able to market yourself and convince people that they need you.

And this is my message to you today: if you want to succeed and grow as a small business – or even find interesting creative jobs – you cannot sit back and wait until somebody accidentally finds you. I know, putting yourself out there for all to see can be scary. Fear of judgement, fear of failure, fear of a big fat ‘no’. I know this feeling well and it sucks!

But you have a dream, right? You don’t want to go back to that boring office job, or stressful work environment you used to be in, do you? No more ‘proper jobs’, life is too short for that, and you have so much to give.

You have everything already inside you to make it happen. Your ideal client is out there waiting for you to become visible and help them. Go for it. I believe in you.

If you want to find out what it’s like to work with me as a coach, book a free call right now. I work with creatives, coaches and (holistic) therapists, helping to get better at marketing and have more impact.

creative business coach