Five top tips for attracting your ideal client

Most people who have a creative business are finding marketing hard. So unless you are already a complete wizard at Instagram and have built up an army of followers, you are probably feeling slightly overwhelmed. You are not alone. The problem is, in most cases, artists, makers and designers are focusing too much about how to promote their product. But instead, why not focus on the client? Here are five top tips.

SEO tip: blog exchange with someone in your industry

Getting your website to rank higher in the search engines can be a right job. All the competition out there, and trying to choose the right keywords. Today I want to share a little insider tip with you, that is far less techy, and that you can all start doing: blog exchange.

Marketing is a dirty word. Building bridges in the art world

I’ve been thinking about writing this for a while, as it’s a bit controversial, but I’ll do it anyway. Marketing is a dirty word. At least, for some of you. Marketing and art make a funny couple, don’t they? It’s a real love-hate relationship. I’ll tell you a story about something that happened to me around fifteen years ago.