We are all creative. And so many of us have brilliant ideas and are passionate about what they do. I love seeing new projects emerge, small businesses pop up, and individuals becoming empowered in running their own show. In a world where we are ruled by Amazon and Nestle, I want to add fuel to the little individuals with the big ideas. Those budding entrepreneurs who are still on the fence, need that extra push, get rid of the imposter syndrome, and jump into their next adventure. An adventure which I know they will never regret.
Passive income, it sounds amazing, right? Making money while not working, is that even possible? Side hustles that allow creators to sell digital products online can help lessen some financial strain and uncertainty caused by the COVID-19 pandemic. If you run a small business, struggling to make enough money each month because of lockdowns, restrictions and other issues thrown at us lately, then creating something that adds an additional income stream to your business is worth thinking about. Today I am explaining how to publish an eBook.
Most of you will be on Instagram, or at least aware of the fact that it can be a powerful tool for becoming more visible online. Because Instagram is such a visual platform, it is ideal for showing off your products if you are an artist or maker. But also as a food related business, yoga studio, or fashion brand, posting gorgeous pictures of your products or lifestyle can create a strong visual presence online. Creating an account on Instagram is easy, but actually making it work for your business is a whole different thing. Here are some of the things you can do to optimise your Instagram account.
Social media can be fun and many creatives are very good at it. For others, it causes a right headache. What on earth should you post about now? And is anyone actually interested in what you are posting? Today I will share a few tricks on how to plan social media posts for artists – or in fact, any small, creative business. Plus, I have a little gift for you.
Most people who have a creative business are finding marketing hard. So unless you are already a complete wizard at Instagram and have built up an army of followers, you are probably feeling slightly overwhelmed. You are not alone. The problem is, in most cases, artists, makers and designers are focusing too much about how to promote their product. But instead, why not focus on the client? Here are five top tips.
Getting your website to rank higher in the search engines can be a right job. All the competition out there, and trying to choose the right keywords. Today I want to share a little insider tip with you, that is far less techy, and that you can all start doing: blog exchange.
I’ve been thinking about writing this for a while, as it’s a bit controversial, but I’ll do it anyway. Marketing is a dirty word. At least, for some of you. Marketing and art make a funny couple, don’t they? It’s a real love-hate relationship. I’ll tell you a story about something that happened to me around fifteen years ago.