I don’t teach marketing; I switch light bulbs on in your head

This time last year I had just started my new coaching business. And hey, I am pretty proud of my achievements so far! But while I first thought my coaching was going to be just about marketing, I have realised that clients are coming to me for something very different. They seek a fellow creative buddy, who helps them organise all the ideas in their head, make a game plan, and holds them accountable. You see, working with me means fully investing in yourself, your self development and uncovering the awesome creative person you are. Nevermind business, let’s meet the real you and your big why.

Why most web copy does not convert and what you can do about it

What is your web copy like? Are you proud of it? Does it work hard for you and bring you clients? Or has it been on your list of things to do for a while, and are you feeling embarrassed to share your website with anyone? Writing web copy is not something that comes easy to everyone, mainly because we tend to overthink it, and get the tone of voice wrong. But also, because not everyone knows that there are a few simple tricks to create web copy that reads better and converts well. Today I am sharing something you could try to improve your own web copy.

Why we hide our true self and how showing your quirks will get you the right clients

“Stop lying to yourself, Nina!”, my coach told me on our weekly call. I was a bit taken aback by her comment, as it hit a nerve. I usually feel quite confident and in control, and I am not often critisised like that. But I knew exactly what she meant, and I deserved it. I was lying to myself, and I needed to start speaking my truth. What my coach was saying to me, was this:”Show me more of the real you, not the person who you think you should be.” And even though this was something I knew already, and in fact, is something I teach my own clients, I knew I was guilty of hiding myself behind a veneer of something I believed my audience wanted to hear and see. I always thought I was a pretty confident human being. What was

Is what you sell still giving you joy? How letting go can help you grow.

I had two powerful client calls earlier this week, with creatives who I am coaching/mentoring for 3 months just now. It is funny how often you see the same patterns occurring in these calls with clients, despite their businesses being very different (one is a visual artist, the other a graphic designer). This Monday both calls were around fear, and how to overcome this to grow a sustainable business, and to follow your real purpose. In those blog post I will share the story of one of my clients, who is a visual artist, and what happened to her when she had a eureka moment.

Celebrating one year of The Creative Business Coach!

I always tell my clients to celebrate their wins, because they are important milestones in our journey to success. And today it is my turn to celebrate something fabulous: The Creative Business Coach is ONE! One year ago I decided to launch my new venture to support creative entrepreneurs in their business, and it has been a blast! A lot has happened in just one year, and I am so grateful for all my followers, clients – and my family, who have been very supportive. What has been happening over the past twelve months, and what have I got planned for you next?

Case Study: helping a lawyer launch a quirky events business

Emily, in California, contacted me in September this year. A dream client; someone who is still stuck in the world of full-time work (she is a lawyer), but with her inner creativity eager to burst out, she was yearning to launch a quirky business of her own: Sweet Orange Adventures. A small business, based around a bright orange 1970s VW camper van, which Emily wants to offer as the perfect backdrop of unique events on the Californian beach. And Emily had a head full of ideas, but had no clue where to start. And she was very scared. She came to me for help, and this is what we did…

Why cookie-cutter style business coaching is not helpful for creatives

I am an artist at heart. Not even just at heart, I am an artist in my bones! Still, for most of my adult life, I have been supporting other artists and creatives as a marketing expert. I was a marketing manager and consultant for arts centres for years, and produced a zillion press releases, brochures, web texts and other material to shout about their fabulous offers, build their reputation, and up their sales. And now I am a business coach for creatives and small businesses. No, I am not a traditional business coach. I do not offer a cookie-cutter style program to support you in your business. So what makes me suitable for this work, then?

You’re a fraud! No, you’re a fraud! Fighting the impostor syndrome

I know nothing. What do I have to offer? I am not as good as any of the others. Look at them, and how well they are doing, I see their posts constantly. Not like me, struggling to make it all work. Here I am, staring out of the window of my office again, a deep sigh. Not knowing what to do next, even though I have jobs to finish. Am I even cut out for this running-your-own-business stuff? Maybe I should get a job. I’ll probably fail at this anyway, so I may as well. They’ll find out soon enough that I’m no good at this, and I don’t actually know what I’m doing. I’m a fraud, really. Does this sound familiar?

10 creative ways to make money while living abroad

How do you find work in Spain for English speakers? Or in Italy, France, or anywhere else you are planning to move to? Unless you are retired and are bringing a healthy pension, moving abroad means figuring out how to earn money to pay for your lifestyle. Some expats are able to work remotely for their employer overseas, but many expats who move to countries where the unemployment numbers are high, start up their own small business. And why not? You are already brave, making the move abroad, so becoming an entrepreneur is really not that big a step. So what skills could you monetise as a small business abroad? (FREE download included!)

Solo entrepreneurs are not companies. Stop over-complicating things

As a business coach I work with creative entrepreneurs and small businesses, to help them get more clients. Most of them have one thing in common: fear. Fear of becoming visible through marketing and getting judged for it, fear of starting, fear of failing – but also fear of tech and being a business in itself. They over-complicate things in their head, start feeling overwhelmed, and then they freeze. They think they need to have it all 100% sorted, or else they can’t call themselves a business. They look at peers and competitors, and believe that everyone else has it all well organised and they are in a mess. So they procrastinate, panic, or even give up. Is that you? Today I am telling you to chill out, and listen. It ain’t that hard, really.