How Woo are You? Weaving a little magic into your life and business

Some business coaches are all straight-talking money-focused 6-figure-earning gurus. Others grow their business in a more gentle, organic and authentic way. I fall in the last category. I am a go-getter, and a practical, solution-focused business owner, for sure, but at the same time, I am an empathic human and I believe there is more to life than just earning the cold hard cash. I have always been interested in spirituality, and I try daily to find ways to utilise my intuition to improve my work and private life. I practice Reiki. I always carry a rose quartz crystal. I am also great at helping clients with their marketing strategy. Yep. It’s all me. How about you? How ‘woo’ are you?

Why you should curate your timeline to help you stay focused and aligned

I recently had a strong urge to clean up my social media feeds, or to ‘curate my timeline’. Sometimes I can get quite sucked into certain topics, when I am fully committed to learn everything about something. I am a curious being. This could be to with my business, but also politics, health issues or how to be a better mother (yes, always trying!). But what you then get, is not only a lot of the same types of posts – and information – coming past, but also the algorithm kicking in, giving you even more of what you are clearly lapping up right now. This can have quite a negative impact on how you feel. How can you best improve this?

Why rejection is a good thing when you are growing a small business

As business owner or creative freelancer, you are trying to attract clients, all the time. Some months that happens easily. Other months it’s like pulling teeth. I know it all too well! And sometimes, you are over the moon about attracting a client, only to feel utterly disappointed when they change their mind – or worse, you end up in a conflict. This morning a new copywriting client I recently booked, changed her mind. That doesn’t happen often. In fact, this was a first in a very long time. But this too, is part of running a business. And sometimes, these things are actually not a bad thing at all. Why? I will tell you in this story.

I have always been a coach, without even knowing it

I have only launched my business The Creative Business Coach late 2020. I never thought I would go into coaching, and even thought I couldn’t possibly call myself a coach without qualifications. I knew of other people being coaches, and thought that was a total different world than my own. But looking back at my career, I have always coached people. Helped them start their businesses, apply for grants, grow their audiences. In many of my jobs I have been taking on the role of coach, without being called a coach. Does 20 years of coaching without knowing it, qualify me as a coach?

The journey of entrepreneurship and what to do first when you start a new business

I have just finished a 12-week programme with a lovely client, working 1-to-1 with her on her business goals. She recently set herself up as a life coach for teachers. And although she went through a major transformation, in clarity, mindset and skills, she sign any new clients yet during our work together. So was this a failed coaching programme? No, it wasn’t. Because, although getting more clients and increasing their income is ultimately what my clients want, you cannot expect this to happen when the building blocks are not in place. What did she get out of working with me, then?

How do you create content that gets engagement AND sales?

This is the holy grail, peeps. This is a question I get asks ALL the time. “Nina, I am starting to hate my Facebook group/Instagram account/etc, because I hardly get any engagement and nobody buys from me.” I know, it sometimes feels like pulling teeth, doesn’t it? Hellooooo! Anybody out there? Constantly changing algorithms don’t help. But we cannot always blame the algorithms. There actually is a formula for creating content that will get you results. Not overnight, but using this ‘recipe’, you will see a change in your audience’s behaviour. Let me show you how.

How do you choose the right business coach?

Investing in yourself is never a bad idea. Training, workshops, a retreat, or investing in a coach. And I just did exactly that. I hired a business coach. Wait, what, a coach, hiring…a coach? What is that all about? Shouldn’t I know what I’m doing?! Oh, I definitely know what I’m doing, and I know how to help my clients get results, but… I also have my own business goals and dreams. And I know what working with a coach can do for me. But how do you know which coach to hire? And what should you look out for?

What is the ROI after working with me? Why spend money on a business coach?

Yes, I get it. Spending a few grand on a business coach is not something you do everyday. Most likely, it’s something you’ve never done, or even thought of doing. Because, how do you know what you will get in return? What results will you get after working with a coach for 90 days, or even 6 months? Is it all worth it? Although I can tell you now that no investment is ever a guarantee that you will win the lottery (or double your income), I will explain a little in this post about the ROI, or Return on Investment, my clients have told me they got from working with me.

You were never meant to be normal. So stop keeping yourself small.

What will my ex-colleagues think of me when I post this on LinkedIn? What will my family say when they see me talk about my business on Facebook? What will my friends think of me when I do a Live video? Will they think I am showing off? “Who does she think she is?” Will they laugh at me? Will they talk behind my back? Do you recognise these feelings? Have you ever felt exposed, vulnerable, or not brave enough to post something, because you had the image of your sarcastic uncle John in your head, laughing at your business attempts? You are extraordinary. Start behaving like it.

People who inspired me to become who I am today

We all get influenced by people in our lives, whether family, teachers, colleagues, writers, or even famous people. They may have taught us things, inspired us, were a great example, or made you realise what you wanted to become in life. I was very close to my Dutch grandma, or ‘super oma’ Fenny. On the 4th of July 2021, she would have been 100 years old. If there is anyone who taught me how to be resilient, positive and not take life too serious, it is her. She died 14 years ago. She was a natural at enjoying the little things and making the most of it, no matter what life throws at you.